Product Marketing Manager Air Freight

Job description

What You Can Expect : Product Expertise & Alignment: Act as the Air Freight point of contact and subject matter expert for Marketing. Collaborate with Product, Go-to-Market, and regional teams to support alignment on product positioning, customer segmentation, and key messaging. Marketing Planning & Campaigns: Initiate and support the development and execution of omni-channel marketing plans and campaigns dependent on the air freight product strategy, contributing to product awareness, lead generation, retention and alignment with business priorities internally and externally (events, webinars etc.) Sales Enablement & Content Development: Initiate and support the creation and maintenance of sales materials, including product presentations, case studies, and campaign content. Contribute to internal knowledge sharing (eg. Training) and enablement initiatives. Product Launches & Portfolio Support: Initiate, plan and support the launch of new products and enhancements, including coordination of go-to-market activities and communication internally and externally. Contribute to continuous improvement of product offerings through feedback and insights. Communication & Stakeholder Coordination: Initiate, plan and support internal and external communication activities, including collaboration with Marketing on communication plans and coordination of product-related updates, events, and initiatives across teams. What You Bring: Minimum of 5 years in Marketing or Product, ideally within logistics and a B2B environment. Understanding of air freight products and the freight forwarding industry’s dynamics is preferred. B2B marketing experience preferred. Ability to support the development and execution of marketing initiatives and campaigns. Strong written and verbal communication skills. Strong analytical skills to interpret data and support decision-making. Project coordination skills, with the ability to manage multiple priorities. Strong stakeholder management skills, with the ability to manage differing perspectives, seniority levels and ensure alignment across cross-functional teams. Personal Attributes: Proactive, collaborative, resilient and able to work independently as well as within a team environment.