Product Marketing Manager, Extended Services Programs

Job description

HI, WE’RE BACK MARKET. We’re here to help make tech reliable, affordable, and better than new. We're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new. Yep, you read that right. Turns out refurbished tech is way better for the planet than new. In fact, With every device purchased on Back Market, our positive impact on the planet grows. From our Customer Care representatives to our software engineer, every individual at Back Market cuts the planet — and consumers — a break. Our mission is simple: to do more with what we already have. Are you ready to join us? Buying new tech is out. Keeping your tech longer? That's the revolution. At Back Market, our Extended Services Programs are at the heart of this mission, giving customers the confidence and tools to stay loyal to their devices, not replace them. As a Product Marketing Manager, you'll shape how we bring these programs to life: from sharp positioning and messaging to go-to-market strategies that drive long-term adoption. You'll be part of the Marketing team, a crew of self-aware thinkers and doers who stay off the beaten path, stick up for our users, and keep it real about the company's mission. We run on open minds, open hearts, and zero tolerance for corporate zombie energy. YOUR MISSION (IF YOU ACCEPT IT) 🥇 You'll own the full positioning and go-to-market playbook for Extended Services Programs, making sure every customer touchpoint tells a clear, compelling story that turns curiosity into commitment. What that looks like day-to-day: - Build differentiated positioning and messaging grounded in customer insights, competitive intelligence, and market trends - Design and orchestrate GTM strategies in lockstep with Product and Marketing Ops to maximize launch impact and drive lasting adoption - Craft product narratives with Brand and PR that connect real customer pain points to the solutions we provide consistently, across the year - Partner with Product Managers to influence roadmaps, close product gaps, and spot innovation opportunities before the competition does - Ensure every customer touchpoint — pre- to post-purchase — aligns with our positioning, messaging, and brand guidelines - Track launch performance end-to-end, using Data team tools to analyze what worked, what didn't, and what's next YOU ARE IN THE RIGHT PLACE IF ⭐ You have: - Proven experience in product marketing, including launching B2C products into market - Exceptional writing and communication skills in English - A customer-first instinct : you always build from the outside in - Comfort with data and metrics; you use numbers to tell stories and make decisions - A track record of building trust and collaborating across functions at pace - The ability to juggle multiple projects with confident prioritization - A talent for distilling complexity into clarity for any audience, internal or external Nice to have: - Experience with Figma or Amplitude - Fluency in another language spoken in one of our markets - A sharp eye for culture and current events, always keeping a finger on the pulse We encourage you to apply even if you don't tick every single box. Diverse perspectives and unconventional backgrounds make us better at what we do. WHY SHOULD YOU JOIN US ? ✌🏼 At Back Market, we’re committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives — it’s one of the reasons we’re such a high-scoring certified B Corp company (93.2). No matter your role and seniority level, you’ll enjoy impact-driven work with hands-on career development in an innovative, driven, and fast-paced environment — with benefits to match, like: - A mission driven work environment where your day to day makes an impact on the planet. Seriously. - Hybrid work environment, with 2 remote days a week and 1 remote work week per quarter, plus 3 flex days. - Employee Resource Groups, including mentorship programs, comprehensive accessibility policies, and cultural competency training. At Back Market, we strive to create a workplace that embodies the world we’re trying to change. We’ve embedded our diversity, equity, and inclusion principles into our DNA — from dedicated staff to employee resource groups to our company values. We know that the perfect background for a role doesn’t mean the perfect fit — we encourage you to apply for a role even if you think you may not have all the qualifications. If reasonable accommodations are needed for the interview process, please do not hesitate to discuss this with the Talent Acquisition Team.