Product Marketing Manager - GraphAware Solutions

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Product Marketing Manager – GraphAware Solutions based in South Africa.** As a Product Marketing Manager, you will shape the positioning, messaging, and go-to-market strategy for innovative technology solutions addressing complex industry challenges. Your initial focus will be on financial crime intelligence, helping financial institutions uncover hidden relationships, investigate risks, and make better-informed decisions. You will translate sophisticated technical capabilities into compelling value propositions that resonate with enterprise customers and decision-makers. Working closely with Product, Sales, Marketing, and Engineering teams, you will develop impactful campaigns, sales enablement resources, and thought leadership content. You will also contribute to expanding the reach of a growing portfolio of industry-specific solutions across new markets and customer segments. This is an exciting opportunity to combine strategic thinking, commercial awareness, and hands-on marketing execution within a collaborative international technology environment. ### Accountabilities - **Customer and market research:** Develop a deep understanding of target industries, customer needs, market dynamics, and purchasing behaviors. Identify key market segments, ideal customer profiles, and buyer personas to inform positioning and go-to-market strategies. - **Product positioning and messaging:** Own the positioning and messaging strategy for industry solutions, translating complex technical capabilities into clear, differentiated value propositions. Develop messaging frameworks, use-case narratives, customer proof points, and persona-specific communication materials. - **Sales enablement:** Equip commercial teams with the resources and knowledge needed to engage prospects and generate business opportunities. Create pitch decks, solution overviews, discovery guides, qualification materials, objection-handling resources, competitive battlecards, and demonstration narratives. - **Competitive intelligence:** Collaborate with competitive intelligence specialists to identify market differentiators, assess competitor offerings, and provide actionable insights and guidance to sales teams. - **Customer advocacy and success stories:** Work with Sales, Customer Advocacy, and Content teams to identify customer achievements and develop compelling case studies, testimonials, and proof points demonstrating the value of the solutions. - **Go-to-market strategy and campaigns:** Support solution launches and integrated marketing campaigns by defining target audiences, customer challenges, messaging, value propositions, and content requirements. Partner with Demand Generation, Content, and Regional Marketing teams to maximize commercial impact. - **Thought leadership and content development:** Research industry challenges, emerging technologies, and market trends to develop compelling perspectives that establish market expertise and strengthen differentiation. - **Digital messaging and content:** Contribute to the development and optimization of solution landing pages, positioning materials, articles, and other marketing assets in collaboration with content specialists. - **Cross-functional collaboration:** Build strong relationships across Product, Sales, Marketing, and technical teams, ensuring consistent messaging and alignment between customer needs, product capabilities, and commercial objectives. ### Requirements: - At least **5 years of experience in B2B technology marketing**, including a minimum of 3 years in product marketing, solutions marketing, or a closely related position. - Previous experience marketing enterprise software, financial services technology, data platforms, analytics solutions, or other complex technology offerings. - Demonstrated ability to translate sophisticated technical concepts and customer challenges into clear, compelling, and differentiated value propositions. - Proven experience developing sales enablement materials and resources that support commercial teams throughout the enterprise sales cycle. - Strong understanding of enterprise sales processes, buying groups, customer decision-making, and the relationship between marketing activities, pipeline generation, and revenue growth. - Experience conducting market, customer, industry, and competitive research, with the ability to turn findings into actionable commercial and marketing strategies. - Excellent written and verbal communication skills, including the ability to simplify complex topics and adapt messaging to different audiences. - Strong strategic thinking combined with a hands-on approach to execution, from developing positioning strategies to creating practical marketing materials. - High levels of curiosity, adaptability, and willingness to explore unfamiliar industries, technologies, and customer environments. - Confidence using AI tools and automation to improve individual productivity and contribute to more effective marketing workflows. - Excellent organizational and project management skills, with the ability to manage competing priorities and work independently. - Strong interpersonal and collaboration skills, with the ability to influence stakeholders and build relationships across international and multidisciplinary teams. **The following experience would be considered an advantage:** - Experience marketing solutions related to financial crime, fraud prevention, Anti-Money Laundering (AML), compliance, or risk management. - Exposure to public sector, government, defence, or law enforcement markets. - Familiarity with enterprise data technologies, graph databases, advanced analytics, and artificial intelligence. - Experience using marketing and sales platforms such as Salesforce, Marketo, WordPress, web analytics tools, and sales intelligence solutions like Gong, or equivalent technologies. ### Benefits: - **High-impact responsibilities:** Help shape the go-to-market strategy for a growing portfolio of industry solutions, with the opportunity to influence commercial direction and market positioning. - **Ownership and autonomy:** Take responsibility for your projects, contribute to strategic decisions, and turn your ideas into tangible business outcomes. - **Innovative technology:** Work with advanced technologies and solutions addressing complex, meaningful challenges in financial crime intelligence, risk investigation, and other mission-critical environments. - **International collaboration:** Join a supportive, multicultural team and work closely with experienced professionals across Product, Sales, Marketing, and Engineering. - **Global exposure:** Contribute to solutions serving enterprise customers across multiple industries and international markets. - **Professional development:** Expand your expertise in product marketing, enterprise technology, data intelligence, and emerging AI-driven applications. - **Inclusive workplace:** Be part of an environment that values relationships, collaboration, innovation, openness, and individual contributions. - **Career opportunities:** Contribute to an expanding solutions portfolio and grow professionally alongside an ambitious international organization.