Product Marketing Manager | NordLayer

Job description

## **At Nord Security’s B2B team, we build cybersecurity products that enable businesses to protect themselves and their data.** From product and engineering to sales, marketing, and data — our teams work closely together to deliver secure, scalable solutions trusted by companies around the world. **Your impact?** Empowering businesses everywhere to keep their people, systems, and data safe. We are looking for a strategic and business-minded **Product Marketing Manager** to own product marketing for **NordLayer's** network security product — from positioning through go-to-market. You will be the person who defines how the product is understood, both inside the company and in the market, and you will coordinate the cross-functional work to make it happen. This is not a support role: you will shape strategy, influence decisions beyond your own scope, and be recognized as a trusted voice across the organization. You'll be joining at a pivotal moment, as NordLayer sharpens its positioning from a business VPN toward a modern network security platform — and product marketing is central to making that shift land in the market. You'll join a growth engine team alongside a Head of Growth, a fellow PMMs, and dedicated paid media, SEO, and partnerships specialists — supported by other teams including web product, design, content, customer insights, and marketing automation. You'll also work hand-in-hand with product and sales teams. If you want ownership with real strategic weight — not just execution — we'd like to hear from you. ## **Main Responsibilities** - Craft product positioning, messaging, and launch narratives that clearly differentiate the product in the market; - Define and execute product-specific go-to-market strategy, deciding what is worth marketing and how; - Coordinate product launches and PMM work across cross-functional stakeholders, end-to-end; - Direct sales enablement efforts and create high-quality assets that help sales communicate value effectively; - Build and maintain deep product-level market, buyer, and competitor understanding — and use it to influence roadmaps and strategy; - Own strategic initiatives such as new segment entry, pricing, or expansion — not just day-to-day delivery; - Translate complex product features into clear customer value through sharp briefs that create alignment, not confusion; - Design experiments and learning loops to validate strategy with evidence, not opinion; ## **Core Requirements** - 2–5 years of experience in product marketing, preferably in B2B SaaS or cybersecurity. - Proven track record of owning positioning, messaging, and launches end-to-end. - Demonstrated cross-functional influence: you drive outcomes through teams you don't manage. - A data-driven approach to market analysis and customer insights, combined with marketing channel performance analysis and a strong experimentation mindset. - Excellent cross-functional collaboration and communication skills. - Excellent written and spoken English skills. ## **What We Offer** - **Sharpen your edge:** training, mentorship, and room to grow — always. - **Take the time you need:** extra vacation days, sick days, and time off when life calls. - **Get premium healthcare:** private health insurance in Lithuania and Poland — fully covered. - **Protect your peace:** enjoy free subscriptions to Calm, Headspace, and Mindletic, and our own resilience and mindfulness trainings. - **Own your fitness:** in-house gyms, sport cards, online workouts, and personal guidance — on us. - **Pack your bags for workation:** experience our company-wide trip abroad to the fullest. - **Work from anywhere:** work from wherever keeps you in the zone. - **Celebrate your milestones:** birthdays, weddings, and new family members — all deserve a gift. - **Parent with ease:** children’s summer camps and flexibility around the schedule — because parenting never pauses. - **Join the party:** team building and company events people talk about for months. - **Unlock Cyber City:** coffee bar, open gyms, kids’ room, music room, massage chairs — our Vilnius HQ is yours to enjoy. *Kindly refer to our* [*Privacy Notice for Recruitment Candidates*](https://drive.google.com/file/d/1b2tV684_SYV1jQ4kuf91cnzrRBk3ef-5/view) *for comprehensive information regarding our data handling procedures throughout recruitment processes.* *We expect all candidates to provide accurate and complete information during the recruitment process. While limited use of AI tools to refine application materials is acceptable, candidates remain fully responsible for ensuring that their submissions reflect their own qualifications, skills, and experience. Any failure to do so may negatively affect participation in the recruitment process. If broader AI assistance is allowed for a particular role or stage, we’ll let you know in advance.* *By submitting your application, you acknowledge that it may be processed using automated tools for evaluation purposes. As part of our recruitment process, we may use an AI-based application review tool to help assess applications based on skills and experience relevant to the role. This technology is used to support - not replace - human decision-making, and every application is ultimately reviewed by a recruiter.* *If you would like more information about how AI is used in this process or wish to exercise your rights under applicable data privacy laws, please contact us at* [*privacy@nordaccount.com*](mailto:privacy@nordaccount.com)*. Should you prefer to opt out of the automated evaluation, please submit your application directly to* [*career@nordsec.com*](mailto:career@nordsec.com)*.*