Product Marketing Manager - Payment (all genders)

Job description

**HRS AS A COMPANY** HRS is reinventing the way businesses stay, work and pay in today’s dynamic global marketplace. As a global technology company HRS is focused on leveraging technology and Artificial Intelligence to create fully-digital lodging and meeting experiences for corporations, their travelers and their lodging partners. The company’s platform-based solutions are reinventing end-to-end travel management and the traveler experience for transient, meetings and workforce segments for Fortune 500 companies worldwide. Beyond cost savings HRS clients gain from an unrivaled focus on essential aspects including traveler satisfaction, risk mitigation and savings. HRS is also recognized for its award-winning Green Stay Initiative, technology that helps corporate hotel programs achieve their NetZero targets. HRS works with world’s leading hotel chains, regional hospitality groups and payment providers. **CHALLENGES** **As Product Marketing Manager – Payment,** your mission is to position our payment solutions as the essential final step in the end-to-end journey of corporate lodging and meetings. You’ll define and execute the go-to-market strategy for payments, ensuring decision-makers across our ICP (Ideal Customer Profile) segments recognize the value of our payment processes. You will: - **Lead the product marketing strategy** for payments & partnerships, shaping how we position our end-to-end settlement solutions for lodging and meetings across markets. - Translate complex payment processes and innovations into clear, compelling narratives that resonate with both decision-makers and users. - Bridge commercial goals and technical systems with a unified marketing vision that highlights payments as the critical final step in the end-to-end journey, driving measurable business impact. This is a pivotal role in establishing a scalable, data-informed, and cohesive GTM foundation for the payment segment — in close collaboration with Product, Sales, and Corporate Marketing teams. **RESPONSIBILITIES** **Strategy:** Define and lead the go-to-market for Payments across lodging and meetings, positioning payments as the final step in the booking-to-reimburse journey across our platforms, tailored to our segmentation. **Messaging:** Develop clear, differentiated messaging that communicates the value of secure, automated, policy-compliant payments — including fraud controls, invoice accuracy, reconciliation, data visibility and vat reclaim — reflecting the technical innovation behind HRS Copilot. **Enablement:** Equip Sales, Customer Success, and Partners with materials, training, demos, and positioning to win multi-stakeholder deals (Travel, Procurement, Finance/AP) and clearly show the booking → payment → reimburse flow. **Campaigns:** Plan and execute cross-channel lifecycle and demand generation campaigns that drive payment attach and usage across geographies, in collaboration with corporate marketing. **Content:** Build and manage impactful assets — thought leadership, digital content, case studies, use cases, product guides, webinars — tailored to decision-makers in lodging and meetings. **Cross-functional Collaboration:** Align with Product, Sales, Risk/Compliance, Finance Ops, Data, and Integrations to ensure launches and GTM are scalable, consistent, and effective across platforms. **Competitive Intelligence:** Provide insights on market trends, regulations, buyer needs, and competitor moves in corporate payments to sharpen positioning and inform the innovation roadmap. **Reporting:** Track attach rate, adoption, payment success/authorization rates, invoice match rate, time-to-reconcile, and revenue contribution; gather feedback and continuously optimize. **FOR THIS EXCITING MISSION YOU ARE EQUIPPED WITH...** **Product Marketing Experience:** 3–5 years of proven experience in B2B product marketing **within a fintech SaaS environment**, with a strong focus on payments. Experience in marketplace or enterprise travel solutions is a plus. Demonstrated ability to build go-to-market strategies, develop differentiated messaging, and drive adoption for complex, multi-stakeholder products. **Go-to-Market Strategy:** Proven ability to develop and execute go-to-market strategies that drive adoption and revenue across international markets. **Positioning and Value Proposition:** Expertise in crafting clear, differentiated value propositions that resonate with B2B decision-makers and reflect product innovation. **Campaign and Content Execution:** Hands-on experience planning and delivering marketing campaigns, including messaging, content creation, and enablement materials. **Sales and Marketing Collaboration:** Demonstrated ability to align sales and marketing activities, ensuring consistent messaging and seamless execution across functions. **Market and Customer Understanding:** Proficiency in conducting market research, analyzing buyer needs, and adapting strategies to match customer expectations. **Messaging and Communication Skills:** Strong written and verbal communication skills to convey product value across a variety of channels and audiences. **Cross-Functional Collaboration:** Ability to work effectively with product, sales, and marketing teams to ensure launch readiness and ongoing alignment. **Analytical and Data-Driven Decision Making:** Comfort using performance data and insights to optimize marketing efforts and support strategic planning. **AI and Digital Transformation Exposure:** Experience with AI-driven platforms or contributing to marketing strategies in digitally transforming industries is a strong plus. **Adaptability in a Fast-Paced Environment:** Comfort with ambiguity and change, with the ability to integrate evolving products into customer-facing narratives quickly. **Language Skills:** Fluency in English (written and verbal); additional languages are a plus. **PERSPECTIVE** Access to a global network of a globally united and mutually responsible “Tribe of Intrapreneurs” that is passionately dedicated to disrupting the travel industry and while doing so reinventing the ways how businesses stay, work and pay. Our entrepreneurial-driven environment of full ownership and execution focus offers you the playground to contribute to a greater mission, while growing personally and professionally throughout this unique journey. You will continuously learn from a radical culture of retrospectives and continuous improvement and actively contribute to making business life better, smarter and more sustainable. **LOCATION** The position is based in Berlin, Germany. The attractive remuneration is in line with the market and, in addition to a fixed monthly salary, all necessary work equipment, will also include an annual or multi-year bonus.