Product Marketing Manager- Retail & CPG Industry

At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online.

Our unique data and solutions empower thousands of customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies.

In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical, and good people.

We are looking for a Product Marketing Manager to join our Team.

About the Role

As the Product Marketing Manager for Retail & Consumer Goods, you'll own how Similarweb is positioned in this market – from positioning and messaging to go-to-market strategy, sales enablement, and industry thought leadership.

This is a strategic, hands-on role where you'll partner closely with the General Manager, Product, Sales, Customer Success, and Marketing teams to translate complex retail-focused datasets into compelling narratives that resonate with enterprise retail and CPG buyers.

What you’ll do:

• Own positioning and messaging for Retail & CPG audiences – and constantly gather competitive intelligence and customer insights to refine this
• Act as the Retail & CPG marketing expert, owning the narrative and commercial success
• Lead go-to-market strategy for product launches and new data capabilities to help drive both new sale and upsell opportunities
• Translate data capabilities into compelling use cases and thought leadership content including insights reports, webinars, lead magnets, and customer case studies
• Build and deliver sales enablement programs, including pitch decks, battlecards, messaging frameworks, competitive positioning, and training sessions.
• Collaborate with Demand Generation, Field Marketing, PR, Social, Design, and GTM to execute integrated 360° campaigns that connect industry events, insights, outbound, and product launches into one unified motion.

What we’re looking for

• 4+ years of Product Marketing experience in a B2B / enterprise tech company
• Experience marketing to Retail, Ecommerce, Consumer Goods, or adjacent industries
• Exceptional storyteller with strong presentation abilities
• Proven experience using AI tools like Claude
• A natural collaborator who builds trust and aligns multiple stakeholders with ease
• Comfortable moving fast and executing existing marketing roadmap plans

If you're ready to join a fast-moving team where your work truly matters – let’s talk!

**At Similarweb, collaborating with our colleagues in-office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.**

Why you’ll love being a Similarwebber:

You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.

You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization.

We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.

Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. Our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.