Product Marketing Manager (Senior)

[About the role] We're looking for a Product Marketing Manager (Senior) to own product positioning, launch orchestration, sales enablement, and content strategy across our Enterprise and Self-Serve motions. You'll report to the Head of Growth and work closely with Product, Demand Generation Marketing, and Sales. This is a high-impact role in a lean team at a strategic inflection point. AI-native design tools are reshaping the prototyping category, and ProtoPie's response — sharper Enterprise focus, differentiated positioning, and a stronger multi-product portfolio — depends on the person in this seat. You won't just write positioning docs. You'll ship launches, arm the Sales teams, and shape how the market understands ProtoPie. *Please note that the official job title will be Marketing Manager [Responsibilities] Product Marketing & Launch Orchestration Own product positioning and messaging for ProtoPie's expanding product portfolio, spanning both core and new product lines Lead end-to-end GTM for product launches — narrative, launch assets, internal enablement, external communications, and post-launch performance review Refine and evolve ProtoPie's category positioning against AI-native design tools, translating strategy into messaging the market and Sales team can use Develop ICP-specific value propositions across our target Enterprise verticals and use case clusters Own competitive intelligence — track competitor moves, maintain battlecards, and update Sales positioning as the market shifts Sales Enablement Own the Sales enablement content system — pitch decks, one-pagers, competitive battlecards, objection handling, and ROI narratives Partner with BDM and ECS teams on account-specific messaging, particularly for strategic accounts Run recurring Sales enablement sessions and measure Sales adoption and win-rate impact of enablement assets Content Strategy Own the content strategy across our dual-funnel architecture — vertical-targeted content for Enterprise and persona-based content for Self-Serve Manage the editorial calendar and content production pipeline, coordinating internal SMEs, freelance writers, and (as needed) external agencies Partner with the Marketing Managers, internal subject matter experts, and (as needed) external agencies on the content-to-campaign handoff — you build the narrative, they produce and distribute it Own the webinar program strategy — topic selection, ICP alignment, format decisions, and post-webinar repurposing Cross-Functional Collaborate with regional marketing colleagues in Korea, China, and Japan on localized launch execution and messaging adaptation Work directly with the Head of Growth on strategic messaging pivots and executive-facing narratives [Qualifications] Must 6+ years of B2B SaaS marketing experience , including at least 2 years in a product marketing role Proven track record of orchestrating product launches — you have shipped launches that drove measurable pipeline or expansion, not just launch decks Strong positioning and messaging craft — you can point to work where you repositioned a product against a shifting or crowded category Hands-on Sales enablement experience — you have built assets Sales actually uses, and you can show how you measured that Comfortable operating in Enterprise motions and translating strategy into concrete assets across funnels Strong writing craft in English — you can produce launch narratives, positioning docs, and enablement content directly Professional working proficiency in Korean Plus Experience marketing to designers, developers, or product teams Experience repositioning a product against AI-native or category-disrupting competitors Experience in a global SaaS company Familiarity with ICP-based segmentation frameworks Team lead or mentoring experience Experience with data visualization/analytics tools (Amplitude, Google Analytics, Lightdash) [Why This Role Matter] ProtoPie is at a strategic inflection point. AI-native design tools are compressing traditional prototyping demand, and our response is a sharper Enterprise focus, a stronger multi-product portfolio, and differentiated positioning that the market — and our own Sales team — can act on. This role owns the narrative side of that response. You'll orchestrate a sequence of product launches, rebuild Sales enablement around our strategic Enterprise accounts, and shape how ProtoPie is positioned against a rapidly evolving competitive landscape. If you want a seat where product marketing directly shapes company strategy — not just downstream execution — this is it. [How We Work] Team ProtoPie Works with 5 Company Values 1. Autonomy & Responsibility We respect everyone's autonomy while taking responsibility for freedom and for judgment between right and wrong for the company. 2. Communication & Trust We share information, communicate transparently, and build trust with our colleagues and customers. 3. Integrity We draw a line between personal and professional lives and work with high moral standards. 4. Global Citizenship We respect each cultural trait and always consider the global market in work. 5. Team Player We collaborate with colleagues, help others actively, and respect others' professionalism and authority. [Benefits and Welfare] 1. Welcome Awards For new joiners, we support KRW 1,000,000 for buying personal peripherals and items for better work efficiency. Desk, Chair, Tablet PC, Mobile, Smartwatch, etc. 2. Education Benefits We believe that members’ growth and happiness lead to the team’s growth. We support members in buying books and taking classes they want: language, instrument, anything you want to learn. 3. Healthcare Benefits We understand that our people can bring their best selves to work when they and their families are taken care of. Medical check-ups, Gym, Physical activities, Vision care, Medical treatment(pets included) 4. Internet & Communication Benefits We support internet and mobile expenses to enrich our remote working environment. 5. Congratulations & Condolences We support members’ life events both in joy and in sorrow. [Working Arrangements] Flexible working hours (Generally from 10 AM to 7 PM KST). Mandatory full-time work at office Full-time position (during the first 3 months—the probation period, the employee will receive 100% of their salary). Seoul HQ: 34, Bongeunsa-ro 16-gil, Gangnam-gu, Seoul, Republic of Korea [Hiring Process] Submit ENGLISH resume or CV > 1st Interview > 2nd Interview > decision and negotiation. Please exclude any information from your resume that is not directly related to the job position, such as physical conditions, marital status, family relationships, and place of origin. We will let you know the application result within 2 weeks of your application. 1st and 2nd interviews will be conducted in-person(offline). Interview process may be slightly changed depends on the position. Employment will be terminated if you are found to have falsified information on your resume and portfolio. *The admission may be revoked in case of any false information. *Should you have any questions, please contact us at . [About StudioXID] ProtoPie is the easiest interactive prototyping tool for all digital products. Designers can turn their UI/UX design ideas into highly interactive prototypes for mobile, desktop, web, all the way to IoT and beyond. They can explore, validate, and test design solutions and ideas by creating very realistic, production-like prototypes without code and without the help of engineers. ProtoPie is widely used by various companies all over the world across many industries, e.g., Google, Microsoft, Meta, Nintendo, BMW, Samsung, Tencent, Reddit, Bytedance, and Disney. Plus, ProtoPie won no.1 Advanced Prototyping tool in the UX Tools 2022 Design Tools Survey. Studio XID는 "디지털 제품의 인터렉션을 쉽고 효과적으로 전달한다" 라는 목표를 가지고 ProtoPie(프로토파이) 및 관련 서비스를 제작하고 있습니다. ProtoPie는 디자이너가 접근하기 쉬운 개념 모델을 가지고 있어 코딩 없이도 빠르고 정교한 프로토타입을 만들 수 있습니다. 디자이너의 아이디어를 실제로 만들어주고, 보다 효율적인 커뮤니케이션을 가능하게 하는 비전을 가진 제품 입니다. 2022년 Design Tools Survey에서 Advanced Prototyping 부문 1위로 선정되었습니다. Google, Meta, Microsoft, BMW, Daimler, Line, Toss, Kakao, Amazon 등 전 세계 130여개 국가의 디자이너들이 실무에서 ProtoPie를 사용하고 있습니다.