Product Marketing Manager (Web/CRO)

Job description

We are looking for a **Product Marketing Manager**. In this role, you’ll own the entire marketing funnel from landing page and onboarding to offer, run structured experiments, and drive MarTech automation. You’ll work with high-traffic products used by millions of people and collaborate closely with analytics, product, design, development, and data engineering teams. If you enjoy digging into metrics, identifying opportunities for improvement, and driving initiatives from idea to result, this role is for you. **About the company:** We are a global IT product company shaping the future of real-time social connection. We have millions of users across North America, Europe, Latin America, and MENA, and we build next-gen mobile and web apps for the live-streaming and social networking niches. The market will exceed $206 billion by 2030, and we are already among the leaders in the industry. Founded in Ukraine, scaling worldwide. ### In this role you will - Run landing page tests – design, log results, iterate on hypotheses, and plan the next round – to improve ROMI - Optimize and automate the process of analyzing and reporting experiment results - Localize landing pages as products launch in new markets - Regularly analyze competitors to sharpen our marketing funnel from Landing Page to Onboarding to Offer - Implement, improve, and maintain marketing automation: analytics, auto-rules, postback delivery, and ad network integrations - Set up and maintain postback tracking for ad networks and internal analytics - Fix signal and data quality issues in collaboration with the analytics and frontend/backend development teams ### It's all about you - 2+ years of experience as a Product Marketing Manager, Marketing Automation Manager, Growth Manager, or similar - Experience analyzing and optimizing web funnels - Hands-on MarTech experience – setting up ad network and analytics integrations and verifying tracking accuracy - Familiarity with key analytics tools (AppsFlyer, Google Analytics, Tableau) and core marketing metrics - Comfortable with project management tools such as Jira - English level B2 or above, spoken and written - Strong communication skills and the ability to work effectively across teams - Ability to critically analyze data and make data-driven decisions - Comfortable working in a dynamic environment while meeting deadlines - Proactive, a fast learner, with strong critical thinking - Strong sense of ownership – you drive initiatives from idea to result without waiting to be pushed ### Would be a plus - Experience implementing marketing automation end to end, including campaign management and creative work - Strong analytical and structured thinking, with a working grasp of basic statistics and probability - A growth mindset paired with sharp attention to detail and comfort collaborating closely with marketing, product, analytics, design and frontend/backend development teams ### What we offer **Care and support:** - 20 paid vacation days, 15 sick leave days, and 6 additional days off for family events - 100% medical insurance coverage - Sports and equipment reimbursement - Team building events, corporate gifts, and stylish merch - Financial and legal support - Maternity Recovery Support Allowance - Position retention and support for those who join the Armed Forces of Ukraine - Participation in social initiatives supporting Ukraine **Comfortable working environment:** - Work from our Kyiv hub or remotely with a flexible schedule - Modern equipment or depreciation of your own tools **Investment in your future:** - Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche - 70% of our heads and leads have grown into their roles here – so can you! This role has a clear path forward to Product Marketing Team Lead, Web - Performance-oriented reviews and Individual Development Plans (IDPs) - Reimbursement for professional courses and English classes - Corporate library, book club, and knowledge-sharing events - AI is an integral part of our work culture. We invest in modern AI tools, equip our teams with the skills to use them effectively, and foster an environment where technology helps people achieve better results faster ### Hiring process - Intro call - Technical interview - Test task - Bar-raising interview - Reference check - Offer