Product Marketing Senior Manager

Job description

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a [public benefit corporation](https://medium.com/@peter.gassner/public-benefit-corporation-pbc-486e1e9508a6) (PBC), legally bound to balancing the interests of customers, employees, society, and investors. As a [Work Anywhere](https://careers.veeva.com/work-anywhere/) company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment. Join us in [transforming the life sciences industry](https://www.youtube.com/watch?v=TaPSP8cCSKY&ab_channel=Forbes), committed to making a positive impact on its customers, employees, and communities. ### The Role We are seeking a Product Marketing Sr. Manager to lead U.S. product marketing for Veeva Vault CRM Suite, the leading agentic engagement platform for life sciences. You will partner closely with Market Strategy and Product Management to develop the positioning, messaging, value propositions, and go-to-market strategy for Vault CRM Suite products, including industry-specific AI capabilities. You will translate product vision and innovation, customer voice and value, and market opportunities into compelling narratives that drive customer success and growth. In this role, you will lead product launches, release marketing, sales enablement, customer advocacy, and content strategy. The right candidate will thrive in a collaborative, fast-paced environment and is equally comfortable developing long-term marketing strategy and driving execution. Success requires a highly self-motivated and collaborative leader with the adaptability to navigate a matrixed organization, partner effectively with stakeholders, and deliver clear, compelling narratives across every customer touchpoint. ### What You'll Do - In collaboration with market strategy, product management, sales, and field/integrated marketing, develop and execute against an annual, strategic marketing plan—including customer retention, adoption, and cross-sell/upsell strategies - Lead and guide team execution for Vault CRM Suite product marketing initiatives, establishing a consistent operational cadence across market strategy, product management, and marketing - Develop and refine messaging in partnership with market strategy, pulling it through to all external channels, web properties, and customer-facing assets - Empower field sales and customer-facing teams by translating product releases and strategic narratives into high-impact enablement tools and presentation decks - Own the content strategy, and develop assets (thought leadership, videos, website copy, blog posts, infographics, etc.) that articulate solution value and showcase customer success - Own and execute large scale customer conference agendas and content, product launches and releases, and customer advocacy programs - Drive product awareness through PR, article placements, and social media - Build and maintain an optimized library of sales collateral and competitive assets ### Requirements - 6+ years of B2B enterprise software product marketing experience, with demonstrated experience leading initiatives in a complex, fast-paced environment - High level of self-motivation—proven ability to proactively navigate internal organizational structures and integrate into existing cross-functional cadences - Exceptional narrative refinement and writing skills; proven capability to take strategic product concepts and turn them into clear, polished customer messaging - Demonstrated track record of cross-functional alignment, working seamlessly with market strategy, product management, and field/integrated marketing stakeholders - Strong project management and operational execution skills, with high attention to detail and accountability - Bachelor's degree or equivalent work experience ### Nice to Have - Experience marketing a category-leading enterprise B2B software product with significant market share - Experience with customer adoption, customer advocacy, or account-based marketing (ABM) expansion programs ### Interviewing with Veeva We value your time and believe in a transparent hiring process. Here is the process you can expect. - Follow the application process and submit your resume. - Within 3 days, you will receive a link to a personality assessment administered by a third party. - Once you complete the assessment, our team will review your full application package and follow up via email with our decision. - If moving to the interview stage, the process is as follows: 1. A conversation with the hiring manager 2. A practical case exercise 3. A final conversation with our group's Senior Leader. - Once all interviews are complete, the manager will be in touch with a final decision. ### Perks & Benefits - Medical, dental, vision, and basic life insurance - Flexible PTO and company paid holidays - Retirement programs - 1% charitable giving program ### Compensation - Base pay: $95,000 - $175,000 - The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.