Product Marketing Specialist

Job description

Hey there! Thanks for stopping by. We’re Airtasker, the tech company that connects people who need to get things done with those who have the skills to do it. Our mission is to empower people to realise the full value of their skills. This doesn’t just apply to those who use our product. It’s also for our whole team of go-getters who bring the product to life and deliver impact to our community on a daily basis. Because we believe work (and life) is always better when you truly know and appreciate your strengths and skills. This role owns the execution of acquisition, retention and loyalty campaigns for Airtasker's fastest-growing products (Memberships and Rebooking) across every region we serve, plus usage of our core product. You'll report to the CRM & Product Marketing Lead and sit at the intersection of Product, Marketing, Sales and Customer Experience, always with an eye on what actually moves Customers and Taskers. WHAT YOU'LL DO: - Build and launch campaigns in Braze, including in-app messages, emails, banners, push and SMS, in support of Rebooking, Memberships, Airflare and Growth - Help run our loyalty program, from giveaways and merch drops to referrals, to keep Members engaged - Support Tasker education: scheduling and hosting webinars like onboarding sessions and product Fireside Chats, tracking how they perform and iterating on content - Plan and run community touchpoints like merch mailouts, Tasker trophies and business cards, including the logistics and vendor management behind them - Report on campaign and experiment performance against KPIs for Rebooking and Memberships WE'D LOVE TO HEAR FROM YOU IF YOU TICK SOME OF THESE BOXES: - A track record in Product or Product Marketing, having helped bring products to market - Experience with loyalty programs is a strong plus - Time in a two-sided marketplace or with membership/subscription products is a bonus, not a requirement - Enough comfort with HTML/CSS to know where a change needs to happen, or confidence using AI tools like Claude, Gemini or ChatGPT to get there - Experience with Braze or a similar CRM platform, or the aptitude to pick one up fast - Strong written and verbal communication - A track record of working well across product, support, design, marketing, data and legal - Solid project management instincts and a knack for prioritising what matters - Comfort building experiments, iterating, and presenting what the data shows - The ability to turn a complex idea into a clear slide deck, infographic or webinar WHAT MAKES YOU A FIT: - Proactive and hungry to learn, with a can-do attitude - You'd rather make progress and learn than wait for perfect - Comfortable moving fast through ambiguity - Analytical, experiment-minded, and commercially sharp OUR PEOPLE EXPERIENCE: Our people team at Airtasker are dedicated to designing an industry leading people experience. This means creating an environment where you are empowered to do your best work and realise the full potential of your skills. Thriving - Hybrid working - when it comes to working, there’s no “one size fits all” approach, with Airtasker you choose the environment that helps you do your best work. - Airtime - welcome to no Slack and meeting-free Fridays! Airtime is designed so we regularly have dedicated focus time for work and personal growth. - Recharge days - each quarter we have a company-wide Recharge Day, equivalent to 4 additional days of leave per year. It’s a day for everyone when the world can wait and self-care takes centre stage. - Wellbeing support - our Employee Assistance Program provides confidential access for our people to GPs, dieticians, counselling and mental health specialists, providing essential support whenever needed. - Airpowerment Fund - we provide a $200 allowance to spend on anything that supports your health & wellbeing. Rewarding - Airtasker credits - it’s a great feeling to get things done. Even greater when you get $1000 worth of credits every year to help you check off your to-do list and connect with our community of Taskers. - Fair and equitable pay - this is a core commitment to our people. Every year we review industry data to ensure our compensation framework supports everyone to be recognised for the full value of their skills. - Tenure leave - To celebrate our people’s commitment to Airtasker, we offer tenure leave starting from your 3rd anniversary with the company. This begins with 3 extra days of leave per year, gradually increasing to a maximum of 5 days per year. Belonging - DAREtasker - join our Diversity, Equity and Inclusion committee! Every month we meet to create meaningful and impactful programs of work that embrace belonging at Airtasker. - Celebration swap - not everyone celebrates the same things. That’s why, at Airtasker, you can swap national, state or territory public holidays for the ones that matter to you. Growing - Learning and development - learning at Airtasker is on the job, guided by managers, enhanced by peers and led by ourselves. We deliver learning programs and budget allowances to invest in your growth. - 360 performance reviews - feedback is a gift. Every year we run 360 reviews across the business to recognise achievements and promote personal growth. - Volunteer leave - Our team members can take a day each year to lend a helping hand and support a cause they are passionate about. Celebrating - Awards - and the winners are… our go-getters! Whether it’s our peer-nominated quarterly Values Awards or our periodic Go-Getter Spirit Award, we love celebrating our people and spreading good energy. - Vibe committee - good vibes only! Our Vibe Committee delivers events that hit the sweet spot of bringing us all together to enjoy each other’s company whether you’re local or remote. - Birthday leave - All of our people get an extra day of leave during their birthday week to take time away from work to celebrate. At Airtasker we believe in culture add - that each person is different and has their own background, learnings and unique experiences that can add to the Airtasker cultural tapestry. We pride ourselves on our inclusive culture, and encourage applications from people of all backgrounds. To all recruitment agencies and talent suppliers: Airtasker does not accept unsolicited resumes. Airtasker is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to our job postings or directly to our managers. If you are on our supplier list and have terms in place, ensure you work alongside our internal TA team and do not send resumes directly to managers. #LI-TR1 #LI-Hybrid