Product Marketing Specialist

Job description

### **Our Journey** The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout. **About the Role** This seat owns product marketing and go-to-market strategy for our US business — translating platform and customer data into launch plans and campaign strategy that drive activation, retention, and growth. You'll work closely with the General Manager and will be one of the most cross-functional person in the US org: shaping GTM strategy from platform and customer data, working with Growth to bring campaigns to life, with regular exposure to how Business Development approaches monetization and Regional Marketing team runs CRM. **Note:** This role is based in **Austin, Texas.** ### What You'll Own - **Product & GTM strategy:** Translate platform and customer data into go-to-market strategy for new feature launches, sign-up flow improvements, and product upgrades. - **Marketing campaign strategy & execution:** Set the strategy, brief the work, execute the plan, and stay accountable for results, from idea through measurement and iteration. - **Cross-functional collaboration:**Partner with Growth, Business Development, and Product on launches that need GTM's involvement. - **Lifecycle marketing:** Exposure to how the CRM journey (acquisition, activation, retention, win-back) runs in our core marketing systems, including Needle and Braze, and how it connects to GTM strategy. - **Monetisation:** Exposure to how Business Development approaches monetization strategy for app, web, and browser extension, and how that shapes campaign priorities. ### Essentials to Succeed - 0 to 4 years of experience in marketing, business, economics, or a related field. Fresh graduates are welcome to apply. - Prior experience or exposure across multiple marketing specializations (e.g., product marketing, growth, lifecycle/CRM, campaigns) in a start-up/growth environment. - AI-native. You already use AI tools as your default way of working, not as a novelty. You'll be expected to operate at a fluency level the rest of the org is actively building toward. - Strong business acumen with genuine marketing curiosity and intuition. You notice why a campaign, funnel, or feature works and want to know how to make the next one work better. - High ownership, low ego. Equally comfortable in the strategy conversation and in the details when it's needed. - Data-driven decision-maker with strong analytical skills. ### Nice to Have - Prior experience with CRM platforms (Braze, Iterable, or similar). - Familiarity with e-commerce, fintech, or rewards/cashback business models. - Comfort with SQL or a similar data-querying tool.