Product Marketing Specialist | Connectivity & IoT

Job description

We are looking for a Product Marketing Specialist to support the evolution and commercialization of Connectivity and IoT solutions across multiple industry verticals. This role sits at the intersection of Product Management, Go-To-Market strategy and Market Intelligence, helping transform technical capabilities into market-ready propositions that generate customer value and business growth. The successful candidate will collaborate closely with Product Managers, Pre-Sales teams and subject matter experts to develop compelling value propositions, support commercial initiatives and contribute to the evolution of the product portfolio. Key Responsibilities Support the design and positioning of Connectivity and IoT solutions for different industry sectors. Develop Go-To-Market materials, presentations and commercial collateral. Collaborate with Product, Sales and Pre-Sales teams to structure and enhance existing offerings. Analyze market trends, competitive dynamics and technology developments within Connectivity and IoT ecosystems. Gather and consolidate customer and stakeholder feedback to support product evolution. Contribute to business cases and opportunity assessments for new initiatives. Translate complex technical concepts into clear business-oriented messaging. Support strategic initiatives aimed at expanding market adoption and revenue opportunities. Degree in Business, Economics, Engineering or related field. Professional proficiency in Portuguese and English. Strong knowledge of Microsoft Office tools. Interest in and practical use of AI-powered productivity tools such as Microsoft Copilot. Strong written and verbal communication skills. Ability to manage multiple stakeholders and priorities. Analytical mindset with strong market awareness. Customer-focused approach. Ability to simplify and communicate complex concepts effectively. Strong organizational skills. Valued Experience Telecommunications sector. Enterprise Connectivity solutions. Internet of Things (IoT). Product lifecycle management. Product Marketing. Solution positioning and commercialization. Market research and competitive intelligence. Inetum is a European leader in digital services. Inetum’s team of 28,000 consultants and specialists strive every day to make a digital impact for businesses, public sector entities and society. Inetum’s solutions aim at contributing to its clients’ performance and innovation as well as the common good. Present in 19 countries with a dense network of sites, Inetum partners with major software publishers to meet the challenges of digital transformation with proximity and flexibility. Driven by its ambition for growth and scale, Inetum generated sales of 2.5 billion euros in 2023.