Product Marketing Specialist - Industrial Automation

AVEVA is creating software trusted by over 90% of leading industrial companies. Salary Range: $74,700.00 - $124,500.00 This pay range represents the minimum and maximum compensation that the position offers, and final compensation can vary within the range depending on work location, job experience, skills, and relevant educational attainment and/or training. Job Title: Product Marketing Specialist- Industrial Automation Location: Houston, TX Employment Type: full-time Work Type: Hybrid (3 days a week in the office) * Due to hybrid requirements, only candidates within a commutable distance (50-mile radius of the posted location) will be considered. Relocation is not provided. * This position is not eligible for visa sponsorship now or in the future. The job AVEVA is hiring an entry-level Product Marketing Specialist to join a globally-distributed team focused on our market-leading PI System products for industrial operations. We are looking for people who are passionate about industrial technology, have experience in the B2B software industry, are self-motivated and want to build a career in product marketing. Key responsibilities You will craft how we tell the world our story through development of digital marketing and sales enablement content. This position requires close interaction with Sales Management, Marketing Communications and Product Management. The successful candidate must have excellent communication skills, a growth mindset, and the ability to think creatively to translate technical features and functions into business value. Essential requirements Create buyer personas by understanding customer pain points Develop competitive intelligence by researching other solutions Define and manage comprehensive go-to-market plans including positioning, value proposition, launch strategy, and sales enablement tools Develop thought-leading, customer-focused content such as websites, presentations, brochures, white papers, customer stories, ebooks, videos, etc. Collaborate with cross-functional teams to plan and execute demand generation programs and campaigns that generate sales leads and accelerate the sales process Develop sales tools and programs that align to the buyers' journey Desired skills 2+ years experience in a B2B organization; technology/software/marketing experience a plus Experience with operations technology, historian software, SCADA, HMI, control system, edge, IIoT or data visualization software preferred Experience with manufacturing, infrastructure, smart utilities, or heavy industries a plus Proficient in Microsoft Office, specifically Word and PowerPoint Excellent written, oral and visual storytelling communication skills. Ability to prioritize tasks and manage deadlines in a fast-paced environment, with acute attention to detail. Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring products and their benefits to life. Some travel may be required. Marketing at AVEVA At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources. Whether you’re crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers. Find out more: USA Benefits include: Flex work hours, 20 days PTO rising to 25 with service, three paid volunteering days, primary and secondary parental leave, well-being support, medical, dental, vision, and 401K. It’s possible we’re hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive. Find out more: Hybrid working We work in a hybrid way at AVEVA. Most roles are based at a local AVEVA office, with an expectation of being on-site 50% of your working hours to support collaboration and connection. Some positions are fully office-based depending on the nature of the work, and certain roles that support specific customers or markets may be remote. The working arrangement for this position will be confirmed during the hiring process. Hiring process Interested? Great! Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process. Find out more: About AVEVA AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals, and minerals – safely, efficiently, and more sustainably. We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: Find out more: AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria. AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.