Product Marketing Specialist - Product Led Growth (PLG)

Job description

ONWARDS TOGETHER! Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters. Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running. LOCATION: 4 ON-SITE DAYS A WEEK IN SUNNYVALE, CA HEADQUARTERS. OUR TEAM'S VISION: Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware. Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success! Product Marketing at Illumio: The Product Marketing team at Illumio focuses on understanding the customer, technology, the ecosystem, market drivers, competition and customer needs with the responsibility of communicating product messaging and value to internal and external audiences. You will be part of a team responsible for developing positioning and differentiated messaging, defining go-to-market strategy, launching new solutions and driving thought leadership for the Illumio solutions. You will ‘roll up your sleeves’, ‘dig in’, learn, problem solve, be creative and do what it takes to win the market. The role: Product Led Growth (PLG) is a strategic initiative at Illumio to accelerate time-to-value for Customers. In this role, you will team with the head of PLG product marketing to define the overall Web Trial and Marketplaces experience to be delightful and useful for new prospects and existing customers. That includes managing the journeys including landing pages, email nurtures, and Trial asset such as blogs and videos. You will work closely with your product marketing peers, demand generation team, product management, within the Illumio Illumiverse community, directly with prospects, and the field. YOUR IMPACT: - Journey definition and creation – Map the total prospect experience from researching about solving a problem, to learning about Illumio, to the different phases of a demo and Trial experience. - Sales enablement – Communicate value propositions to sales teams and develop sales materials and tools that support the selling process. - Trial aspects of product launches – plan the Trial updates for the go-to-market launch strategy for new releases, and manage the cross-functional implementation of the plan. - Market intelligence – learn about other Trial experience best practices from other vendors. Know the needs of our customers and prospects and be a knowledgeable authority on our competition with the ability to articulate value and differentiate our solutions. - Demand generation activities - Partner in demand generation activities with Marketing teams. - Cross-Departmental collaboration – Accomplish the above by having a constant communication flow with internal groups, including Marketing, Product Management, Sales and the office of the CTO. - Key product assets: written collateral, presentations, solution/demo videos, social media activities. YOUR TOOLKIT: - Strong organizational, prioritization, project management and time management ability with a deadline focus - "You demonstrate “AI-first” mindset and expertise in researching and improving the quality, speed, and impact of your work." - 2+ years of product marketing experience in companies focused on enterprise security, data center or cloud infrastructure. - Strong right brain, left brain balance — analytical + creative - Demonstrated success of leading projects, launching products and driving product marketing activities - Excellent written and verbal communication skills - Proactive and driven to solve problems and find innovative solutions - Strong acumen about new technologies and commercial acumen in the software industry - Strong business acumen and the ability to forge and maintain relationships. - Exceptional communication skills including the ability to influence, guide, and work with senior executives to achieve joint objectives - Experience of working in collaboration with a diverse range of business functions and customers to drive change and achieve delivery - Strong technical skills and experience - Demonstrated problem solving ability and attention to detail to deliver high-quality output - Ability to collaborate and communicate effectively across multiple time-zones #LI-OM1 #LI-ONSITE Our Commitment Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions creates a culture of belonging, drives our future, and makes us stronger together in support of our customers and their success. All official job offers from our company are extended directly by our recruitment team and will be sent through an official E-Signature document for your review and signature. Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third-party vendor. If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience. For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Illumio will consider for employment qualified applicants with arrest and conviction records.