Product Marketing Sr. Specialist

Job description

Join Trend ‧ Join New Generation 趨勢科技 - 全球雲端資安領航者 / 全亞洲最大軟體公司 / 企業版圖橫跨五大洲 / 趨勢全球研發基地在台灣 =============================================================== We're looking for someone who gets excited about this AI is changing how families live, work, and protect themselves, and we're right in the middle of it. TrendLife is Trend Micro's new consumer brand, built to stand on its own with one mission: giving families peace of mind in the AI era. We're looking for a Product Marketing Manager who can connect Product, Sales, and Marketing to drive growth across our Consumer Digital Life Protection (CDLP) business. If you're the kind of person who finishes a competitor's product demo and immediately starts thinking about how we'd position it differently, this role is for you. If you geek out on funnel metrics and want to understand why a number moved, not just that it moved, this role is for you. If you find it rewarding when customer insights influence product decisions or when something you created helps a sales team win, we'd love to meet you. This role sits at the intersection of Product, Sales, Marketing, and Growth. You'll help shape product direction, drive go-to-market execution, and ensure teams are aligned around business goals. What you'll be doing 1. Own CDLP Growth & GTM Lead go-to-market planning and execution for CDLP initiatives across key markets. Drive launch readiness, coordinate stakeholders, support regional sales efforts, and ensure successful market adoption. You'll be the go-to person connecting strategy with execution. 2. Bridge Product, Sales, and Marketing Act as the voice of the customer and market within the product organization. Gather feedback from customers, partners, sales teams, and competitive intelligence to help influence product priorities and roadmap decisions. 3. Drive Acquisition and Funnel Performance Partner closely with lifecycle marketing, growth teams, and product managers to optimize acquisition, onboarding, engagement, and retention. Monitor funnel performance, identify growth opportunities, and use data to drive decisions and recommendations. 4. Equip Sales to Win Develop sales enablement materials including battlecards, competitive positioning, objection-handling guides, product training, and launch assets. Ensure field teams have the tools and insights they need to successfully communicate product value. 5. Leverage AI to Scale Impact Identify opportunities to use AI tools and workflows to improve marketing effectiveness, accelerate execution, generate insights, and enhance customer experiences. You might be a great fit if You're a hands-on executor who takes initiative and drives projects forward. You enjoy collaborating across teams and building alignment among diverse stakeholders. Translating complex technologies into clear customer value genuinely excites you. You're naturally curious about growth, customer behavior, and what drives business outcomes. You're comfortable working across Product, Sales, and Marketing functions. You embrace AI tools as part of your daily workflow and continuously explore new ways to work smarter. What we're looking for Must-have 5-8 years of experience in Product Marketing, Growth Marketing, Go-to-Market, Product Management, or related roles within consumer technology, SaaS, cybersecurity, AI, or digital services. Business proficiency in Chinese and English. Proven experience partnering closely with Sales, Product, and Marketing teams. Strong analytical skills with experience interpreting funnel, campaign, and business performance metrics. Experience leading product launches, go-to-market initiatives, or growth programs. Nice-to-have Experience building or scaling a business, product, market, or growth motion from 0 to 1. Experience in consumer subscription products, cybersecurity, AI, or digital trust solutions. Demonstrated ability to leverage AI tools to improve productivity and business outcomes. Experience working across multiple regions or international markets. Business proficiency in Japanese. Come build with us At TrendLife, we're building products that help families navigate the opportunities and risks of the AI era with confidence. We move fast, collaborate openly, and care deeply about both our customers and our teammates. If you're excited about growth, passionate about solving meaningful problems, and eager to help shape the future of digital life protection, we'd love to hear from you. =============================================================== 連結智慧 守護世界 --- Connected Intelligence for Securing a Connected World