Product Specialist (Immunoassay & Chemistry / TLA Focus)

Job description

Responsibilities: Developed product strategies to drive Türkiye market growth in the Core Lab segment, with a strong focus on Total Laboratory Automation (TLA). Provided in-depth IVD product technical expertise to support pre-sales activities and tendering processes. Led complex laboratory automation projects, collaborating closely with informatics and service teams to ensure successful go-live and system stabilization. Engaged directly with Mindray HQ scientists on foundational architecture decisions for automation systems. Formulated product development, positioning, and pricing strategies to strengthen market competitiveness. Conducted market intelligence gathering and competitive analysis to develop actionable product roadmaps that enhanced brand presence and market positioning. Analyzed marketing information and sales data to identify customer needs and translate them into product requirements. Organized and participated in exhibitions, seminars, and industry events while providing expert input on product promotion materials. Requirements: Above 3 years‘ experience in IVD products or applications, familiar with the industry and has a passion in the industry; Deep understanding of laboratory operations and automation systems, with proven expertise in total laboratory automation (TLA) workflow analysis and optimization. Bachelor's degree or above, a medical-related major is preferred, Excellent command of written & spoken English; Deep understanding of laboratory operations and the automation environment, with proved experience for total lab automation line workflow analysis and optimization. Strong interpersonal abilities, outstanding communication skills and clear logical thinking.