Programmatic Associate Director

Job description

**This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Programmatic Associate Director based in the United States.** This is a fully remote leadership opportunity for a programmatic media expert responsible for driving strategy, execution, and performance across client campaigns. You will serve as the day-to-day subject matter expert, guiding campaign planning, audience strategy, activation, optimization, analysis, and reporting. Working across leading DSPs and programmatic formats, you will translate real-time performance data into actionable recommendations and growth opportunities. The role combines hands-on media buying with strategic client communication, creative collaboration, testing, and performance management. You will manage sophisticated campaigns and significant budgets while identifying opportunities to scale investment without compromising key performance indicators. Success requires strong analytical thinking, commercial awareness, ownership, and the ability to communicate complex performance insights clearly. This is an ideal role for an experienced programmatic professional who thrives in a fast-paced, data-driven environment and wants meaningful influence over client growth. ### Accountabilities - **Programmatic Strategy:** Develop and execute programmatic media strategies and paid media plans aligned with client business objectives, including audience targeting, segmentation, messaging, budgeting, channel selection, and optimization. - **Campaign Management:** Own the full lifecycle of programmatic campaigns, from initial planning and activation through monitoring, optimization, analysis, reporting, and ongoing performance improvement. - **Platform Expertise:** Leverage leading DSP platforms, including The Trade Desk, DV360, and Amazon, to execute sophisticated programmatic campaigns across multiple client accounts. - **Multi-Channel Activation:** Manage programmatic tactics across Display, Native, Video, OTT/CTV, and Digital Out-of-Home environments. - **Performance Optimization:** Continuously analyze campaign performance, establish benchmarks, identify trends, and implement optimization strategies designed to improve KPIs and maximize return on investment. - **Budget Scaling:** Identify opportunities to increase campaign spend while maintaining or improving performance, with responsibility for managing substantial budgets and growing high-value accounts. - **Data Analysis & Insights:** Use real-time dashboards, reporting platforms, analytics tools, and campaign data to develop meaningful insights and translate findings into clear action plans. - **Client Strategy & Communication:** Act as the primary programmatic subject matter expert for clients, providing strategic recommendations, campaign updates, performance analysis, and responses to ad-hoc requests. - **Reporting & Presentations:** Prepare and present campaign reports to clients and internal leadership, clearly communicating results, challenges, opportunities, and recommended next steps. - **Creative Collaboration:** Partner with creative teams to develop compelling advertising concepts and messaging aligned with audience strategies and campaign objectives. - **Testing & Innovation:** Establish future testing roadmaps, evaluate new opportunities, stay informed about platform betas and industry developments, and recommend innovative approaches to improve campaign performance. - **Market Intelligence:** Gather and interpret consumer, competitor, market, and advertising-platform data to inform strategic recommendations. - **Relationship Management:** Build trusted, effective relationships with clients by delivering strong communication, strategic guidance, responsiveness, and consistent campaign performance. - **Cross-Functional Leadership:** Structure complex projects and plans involving multiple stakeholders, deliverables, priorities, and timelines while maintaining a clear focus on business outcomes. - **Industry Expertise:** Maintain up-to-date knowledge of programmatic best practices, advertising-network developments, automation capabilities, targeting technologies, and emerging media opportunities. ## Requirements - **Education:** Bachelor's degree in Marketing or a related field required. - **Professional Experience:** 3+ years of performance marketing experience with a strong focus on programmatic advertising. - **DSP Expertise:** Hands-on experience with The Trade Desk and DV360 preferred, with strong familiarity across major programmatic advertising platforms. - **Programmatic Knowledge:** Comprehensive understanding of Display, Native, Video, OTT/CTV, and Digital Out-of-Home advertising tactics. - **Technology & Analytics:** Strong knowledge of programmatic ad platforms, bidding and targeting automation tools, Google Analytics, media-buying technologies, and creative-testing tools. - **Campaign Scaling:** Proven experience scaling campaign spend while maintaining or improving performance KPIs. - **Account Management:** Experience managing and growing large-spending accounts with substantial budgets and complex optimization requirements. - **Analytical Thinking:** Strong ability to analyze performance data, identify meaningful trends, synthesize complex information, and translate insights into actionable strategies. - **Problem-Solving:** Ability to structure and solve complex projects involving multiple stakeholders, competing priorities, and numerous deliverables. - **Communication:** Excellent communication skills, with the ability to explain technical and performance-related concepts effectively to stakeholders at different organizational levels. - **Strategic Perspective:** Ability to balance day-to-day campaign execution with broader strategic objectives and long-term client growth. - **Time Management:** Strong organizational skills and the ability to prioritize effectively in a fast-paced, high-performance environment. - **Client Focus:** Demonstrated ability to build productive client relationships and deliver high-quality service. - **Ownership:** Proactive, accountable, results-oriented mindset with the ability to take ownership of campaign performance and strategic outcomes. - **Innovation:** Strong interest in emerging advertising technologies, platform developments, testing opportunities, and data-driven marketing strategies. ## Benefits - **Compensation:** $70,000–$110,000 base salary. - **Remote Flexibility:** 100% remote position with the freedom to work from home or another comfortable location. - **Comprehensive Healthcare:** Medical, prescription, dental, and vision insurance. - **Financial Protection:** Life and accident insurance, short- and long-term disability coverage, and employee assistance programs. - **Retirement:** 401(k) matching plan. - **Health Accounts:** Health Savings Account (HSA), Health Care FSA, Limited Purpose FSA, and Dependent Care FSA options. - **Family Support:** Family-forming benefits and 10 weeks of paid parental leave. - **Time Off:** Paid holidays, flexible PTO, and dedicated volunteer days. - **Wellness:** Access to virtual health and wellness services, including telehealth, expert medical consultation, and mindfulness resources. - **Professional Development:** Tuition reimbursement of up to $5,000. - **Legal & Travel Support:** Access to legal-plan services and secure travel benefits. - **Commuter Benefits:** Transportation benefits available to eligible employees. - **Work-Life Balance:** Half-day Fridays throughout the year. - **Equipment:** New MacBook Pro and an additional monitor provided from the start. - **Culture & Engagement:** Company events, team activities, and opportunities to collaborate within a supportive, high-growth environment. - **Performance Culture:** An incentive-driven environment designed to reward ownership, expertise, innovation, collaboration, and strong client results.