Programmatic Specialist

Job description

The DV360 Specialist is responsible for the planning, setup, management, optimization, and reporting of programmatic display, video, audio, connected TV (CTV), and digital out-of-home (DOOH) campaigns through Google Display & Video 360 (DV360) and the other DSP’s (The Trade desk, Amazon Ads). The role requires strong analytical skills, a deep understanding of programmatic advertising, audience strategies, and performance measurement to drive campaign success and business outcomes for clients or brands. Job Description: Key responsibilities: Develop and execute programmatic media strategies aligned with campaign objectives. Build and launch campaigns within DV360 across display, video, YouTube, audio, CTV, and emerging formats. Configure insertion orders, line items, creatives, audience targeting, and bidding strategies. Ensure campaigns are launched accurately and according to agreed timelines. Monitor campaign performance daily and make data-driven optimization recommendations. Optimize bidding, budgets, targeting, frequency caps, inventory sources, and creative performance. Conduct audience and inventory analysis to improve campaign effectiveness. Maximize campaign performance against KPIs including CPM, CPC, CPV, CPA, ROAS, reach, and viewability. Produce regular campaign performance reports and dashboards. Analyse campaign results and provide actionable insights and recommendations. Present performance findings to internal stakeholders and clients where required. Assist with forecasting, budgeting, and media planning activities. Build and maintain audience strategies using: First-party data Third-party audiences Custom audiences Customer Match segments Work closely with analytics and data teams to implement audience strategies. Ensure audience targeting complies with privacy regulations and platform policies. Support implementation and troubleshooting of Floodlight tags and conversion tracking. Collaborate with analytics teams on campaign measurement frameworks. Validate tracking and attribution setups before campaign launch. Ensure accuracy of campaign tagging and reporting structures. Stay updated on DV360 product enhancements and industry best practices. Identify opportunities to leverage new targeting, inventory, and measurement capabilities. Client Service 20% Managing media brand expectations Deadline and Project management Strategy guidance and input to drive the business objectives. Responsible for the quality of work. Attend key client and media brand meetings Support and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaboration Experience: 3-5 Years: Mid Location: Johannesburg - Sandton Gate Building A (3rd Floor),7 Minerva Rd, Glenadrienne, Sandton Brand: Amplifi Time Type: Full time Contract Type: Permanent