Programmatic Technical Trading Lead

Job description

The Programmatic Technical Trading Lead at EVERSANA INTOUCH oversees programmatic campaign optimizations and management, applying a deep understanding of data analysis and programmatic advertising to drive campaign success. This role serves as the technical backbone of the programmatic team, supporting Programmatic Traders and Supervisors through consistent collaboration on campaign setup, measurement and troubleshooting across a portfolio of pharmaceutical brands spanning both Healthcare Professional (HCP) and Direct-to-Consumer (DTC)/patient audiences. This role blends hands-on technical expertise — including advanced SQL, identity resolution and data onboarding — with the ability to translate technical nuance into clear business language for clients and internal teams. Because this work touches campaign tracking and data collection for pharmaceutical brands, the Technical Trading Lead is also expected to understand, and help ensure adherence to, HIPAA and data-privacy considerations, along with the Medical, Legal and Regulatory (MLR) review requirements and platform-specific healthcare advertising policies unique to pharmaceutical advertising. Our employees are tasked with delivering excellent business results through the efforts of their teams. These results are achieved by: Campaign Optimization Leadership — Oversee programmatic campaign optimizations and management; identify performance trends to inform individual campaign and portfolio-wide optimizations. Trader & Supervisor Support — Support Programmatic Traders and Supervisors via consistent collaboration to ensure campaign success, applying a deep understanding of data analysis and programmatic advertising. Performance Monitoring & Analytics — Monitor and analyze campaign performance using data and analytics to measure the effectiveness of programmatic strategies and make data-driven decisions that return maximum performance; lead analytics reporting with optimizations made, additional insights and the context of those insights. Cross Platform QA — Leverage multiple DSPs and analytics platforms (e.g., Google Tag Manager, Google Analytics, Campaign Manager) to ensure setup and tracking is accurate. Lead discrepancy investigations and root-cause analysis across platforms. Data & Identity Strategy — Apply knowledge and experience around identity resolution and data onboarding to support compliant, privacy-safe audience activation. Advanced Data Analysis — Use advanced SQL knowledge to query, analyze and interpret large data sets in support of campaign and portfolio optimization decisions. Client Communication — Serve as a programmatic point of contact for clients, translating technical nuance into business language. Mentorship — Mentor junior team members to build their programmatic trading acumen. Documentation & Process Standardization — Maintain detailed documentation of tagging instructions, implementation status, QA results and technical workflows to ensure transparency for internal teams and clients. Regulatory & Compliance — Ensure tagging, pixel implementation and data collection/onboarding practices comply with HIPAA, FDA/OPDP guidance and platform-specific healthcare advertising policies; safeguard against inadvertent collection of protected health information (PHI) in campaign tracking. Innovation & Emerging Technology — Evaluate new ad tech and data partners and contribute to testing frameworks for onboarding new integrations; stay current on identity resolution,cookieless tracking, and privacy-safe measurement alternatives. Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias. All other duties as assigned. ​​​​​The requirements listed below are representative of the experience, education, knowledge, skill and/or abilities required. Bachelor's degree or equivalent education plus professional experience required. 3+ years of hands-on-keyboard DSP experience. Advanced SQL knowledge. Experience with Google tools such as Google Tag Manager, Google Analytics, Campaign Manager, etc. Deep understanding of data analysis and programmatic advertising fundamentals. Knowledge and experience around identity resolution and data onboarding. Experience with pixel and tag implementation, QA and discrepancy troubleshooting. Ability to identify performance trends and translate them into individual campaign and portfolio-wide optimizations. Ability to translate technical nuance into clear business language for clients and internal teams. Working knowledge of HIPAA and data-privacy considerations as they relate to HCP and DTC/patient audience data collection and tracking. Basic understanding of the Medical, Legal and Regulatory (MLR) review process and FDA/OPDP promotional guidance as applied to programmatic media. Strong analytical, communication and mentorship skills. Strong attention to detail and commitment to documentation and process rigor. Ability to manage multiple technical workstreams simultaneously in a fast-paced environment. PREFERRED QUALIFICATIONS Prior experience within a pharmaceutical or healthcare marketing agency. Experience with healthcare-specific DSPs and data partners (e.g., DeepIntent, Doceree, PulsePoint). Familiarity with identity resolution and data-onboarding platforms (e.g., LiveRamp, clean rooms, CDPs). Experience evaluating and onboarding new ad tech and data partners, including building testing frameworks for new integrations. Relevant platform certifications (e.g., The Trade Desk EDGE Academy, Google DV360/CM360, Google Analytics/GA4, IAB/programmatic certifications). Experience with third-party verification tools (e.g., DoubleVerify, IAS, MOAT). Familiarity with privacy-safe measurement alternatives (e.g., Privacy Sandbox, Unified ID 2.0, clean-room approaches). OUR CULTURAL BELIEFS: Patient Minded I act with the patient’s best interest in mind. Client Delight I own every client experience and its impact on results. Take Action I am empowered and empower others to act now. Grow Talent I own my development and invest in the development of others. Win Together I passionately connect with anyone, anywhere, anytime to achieve results. Communication Matters I speak up to create transparent, thoughtful and timely dialogue. Embrace Diversity I create an environment of awareness and respect. Always Innovate I am bold and creative in everything I do. Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA. EVERSANA is committed to providing competitive salaries and benefits for all employees. If this job posting includes a base salary range, it represents the low and high end of the salary range for this position and is not applicable to locations outside of the U.S. Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). This role is eligible for hire in select U.S. locations based on business and operational considerations. For a full list of locations, visit . More information about EVERSANA’s benefits package can be found at . EVERSANA reserves the right to modify this base salary range and benefits at any time. From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility. Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at . Follow us on LinkedIn | Twitter EVERSANA INTOUCH® is a global, full-service marketing agency network serving the life sciences industry, and is the first – and only – agency network to be part of a fully integrated commercialization platform through EVERSANA®. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients. We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need. We embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.