Project Manager Digital Marketing & Initiatives

Job description

Main Responsibilities Analytics & Tracking: Own the setup, governance, and continuous improvement of Google Analytics 4 (GA4) and Google Tag Manager (GTM) across our properties. Ensure accurate tracking, data quality, and event taxonomy so that stakeholders can rely on our reporting. Collaborate with developers and marketers to implement and QA new tags, events, and conversions. Performance Reporting & Dashboards: Build and maintain automated reports and dashboards (Looker Studio, Power BI) that provide clear, actionable insights. Translate complex data into concise narratives and recommendations for marketing and sales, and leadership. Monitor key KPIs (traffic, engagement, conversions, ROI, ROAS) and proactively highlight risks, and opportunities. Paid Media Analytics & Audience Management: Partner with paid media specialists to define, build, and maintain key audiences for acquisition, remarketing, and retention campaigns. Support campaign measurement, attribution, and testing to optimize performance and budget allocation. SEO & Organic Performance: Conduct keyword gap and performance analyses using analytics and SEO tools. Use data and business intelligence to inform on-site and off-site SEO strategy, content priorities, and technical improvements. Provide regular reporting on organic search performance and recommendations to improve visibility and conversions. CRM & Salesforce Reporting Support: Support the team with Salesforce reports and dashboards to connect marketing activity to pipeline and revenue outcomes. Data Quality, Compliance & Best Practices Champion data quality, consistency, and documentation across marketing analytics. Support adherence to privacy, consent, and tracking regulations in collaboration with legal/IT as needed. Main Requirements Education: Bachelor’s degree in business, marketing, data/analytics, computer science, or a related field; or equivalent professional experience (5+ years). Experience:Proven hands-on experience in a digital marketing analytics or marketing performance role. Analytics Tools: Strong practical experience with Google Analytics (ideally GA4), Google Tag Manager, and Looker Studio / Data Studio. SEO: Solid understanding of on-page and off-page SEO best practices and how to measure their impact. Data Skills: Comfortable working with large datasets, segmenting audiences, and performing basic analysis in Excel/Sheets or similar tools. Communication: Ability to explain complex metrics and findings in clear, non-technical language to stakeholders at all levels.