LUXASIA Group is the leading omnichannel partner for beauty and luxury lifestyle brand distribution, retail, and e-Commerce in Asia Pacific. Since 1986, we have strived to make a difference to Asia Pacific consumers by bringing them the finest beauty brands from all over the world - across niche, prestige, and masstige categories. We are a winning TEAM of diverse individuals whose commitment, grit, and shared core values drive everything we do. There are plenty of opportunities for growth and development across the countries we currently operate in (and plan to expand into). Make a difference with us today.Position OverviewThe Public Relations & Digital Manager will be responsible for building brand equity, visibility, and desirability for Charlotte Tilbury in Indonesia through impactful PR strategies and strong digital presence. This role will drive brand storytelling, media relations, influencer engagement, and digital campaigns to enhance awareness, engagement, and conversion across all platforms.Key ResponsibilitiesPublic Relations & Brand ImageDevelop and execute PR strategies aligned with global brand direction and local market needs Build and maintain strong relationships with media, editors, KOLs, and influencers Manage press releases, media coverage, product seeding, and PR events Ensure consistent and premium brand image across all PR touchpoints Influencer & KOL ManagementIdentify, engage, and manage key influencers and content creators Drive impactful influencer campaigns to increase brand awareness and credibility Monitor and evaluate KOL performance and ROI Digital & Social Media StrategyLead digital strategy across social media platforms (Instagram, TikTok, etc.) Oversee content planning, creation, and publishing aligned with brand identity Drive engagement, follower growth, and conversion through innovative campaigns Collaborate with e-commerce team for online activations Campaign & Launch SupportSupport end-to-end execution of product launches from PR and digital perspective Localize global campaigns to resonate with Indonesian audience Ensure strong online and offline buzz for key launches Performance & ReportingTrack PR value, media coverage, and digital performance metrics Analyze campaign effectiveness and optimize strategies Provide regular reports with actionable insights Stakeholder ManagementWork closely with marketing, retail, and education teams Manage external agencies (PR, digital, influencer) Act as key PIC for PR and digital initiatives locally RequirementsBachelor’s degree in Communications, Marketing, or related field Minimum 5–7 years of experience in PR and/or digital marketing (beauty/luxury preferred) Strong network with media and influencers in Indonesia Proven experience in managing digital campaigns and social media growth Strong storytelling and communication skills Creative, trend-aware, and highly proactive Fluent in English (written and spoken)
LUXASIA Group is the leading omnichannel partner for beauty and luxury lifestyle brand distribution, retail, and e-Commerce in Asia Pacific. Since 1986, we have strived to make a difference to Asia Pacific consumers by bringing them the finest beauty brands from all over the world - across niche, prestige, and masstige categories. We are a winning TEAM of diverse individuals whose commitment, grit, and shared core values drive everything we do. There are plenty of opportunities for growth and development across the countries we currently operate in (and plan to expand into). Make a difference with us today.
Position Overview
The Public Relations & Digital Manager will be responsible for building brand equity, visibility, and desirability for Charlotte Tilbury in Indonesia through impactful PR strategies and strong digital presence. This role will drive brand storytelling, media relations, influencer engagement, and digital campaigns to enhance awareness, engagement, and conversion across all platforms.
Key Responsibilities
Public Relations & Brand Image
- Develop and execute PR strategies aligned with global brand direction and local market needs
- Build and maintain strong relationships with media, editors, KOLs, and influencers
- Manage press releases, media coverage, product seeding, and PR events
- Ensure consistent and premium brand image across all PR touchpoints
Influencer & KOL Management
- Identify, engage, and manage key influencers and content creators
- Drive impactful influencer campaigns to increase brand awareness and credibility
- Monitor and evaluate KOL performance and ROI
Digital & Social Media Strategy
- Lead digital strategy across social media platforms (Instagram, TikTok, etc.)
- Oversee content planning, creation, and publishing aligned with brand identity
- Drive engagement, follower growth, and conversion through innovative campaigns
- Collaborate with e-commerce team for online activations
Campaign & Launch Support
- Support end-to-end execution of product launches from PR and digital perspective
- Localize global campaigns to resonate with Indonesian audience
- Ensure strong online and offline buzz for key launches
Performance & Reporting
- Track PR value, media coverage, and digital performance metrics
- Analyze campaign effectiveness and optimize strategies
- Provide regular reports with actionable insights
Stakeholder Management
- Work closely with marketing, retail, and education teams
- Manage external agencies (PR, digital, influencer)
- Act as key PIC for PR and digital initiatives locally
Requirements
- Bachelor’s degree in Communications, Marketing, or related field
- Minimum 5–7 years of experience in PR and/or digital marketing (beauty/luxury preferred)
- Strong network with media and influencers in Indonesia
- Proven experience in managing digital campaigns and social media growth
- Strong storytelling and communication skills
- Creative, trend-aware, and highly proactive
- Fluent in English (written and spoken)
LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shapes the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets. Come join us now. Why Join Us? At LUXASIA, we believe there is beauty within every talent – that is you. We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the automony but not without guidance and geniune care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.To find out more about LUXASIA career opportunities? Please visit our careers page @ https://www.luxasia.com/careers/ If you have a question for us, please contact us at https://www.luxasia.com/contact/Did we get you excited? You can learn more about us:> LinkedIn> Instagram: @luxasia
LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shapes the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets. Come join us now.
Why Join Us?
At LUXASIA, we believe there is beauty within every talent – that is you.
We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the automony but not without guidance and geniune care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.
To find out more about LUXASIA career opportunities? Please visit our careers page @ https://www.luxasia.com/careers/
If you have a question for us, please contact us at https://www.luxasia.com/contact/
Did we get you excited? You can learn more about us:
> LinkedIn
> Instagram: @luxasia
