Public Relationship Manager - Germany

Job description

Omaze is reinventing fundraising by offering people the chance to win once-in-a-lifetime prizes while raising millions for charities around the world. Since launching in the UK in 2020, we've become one of the fastest-growing companies in the country and now, we’re scaling our impact across Europe. We launched in Germany in June 2025 with ambitious growth goals and a clear mission: raise significant funds for local charities while delivering unforgettable experiences to our customers. In the UK alone, we've raised nearly £100 million for charity, and created over 40 new millionaires. Now, we’re building a standout team in Germany – and we need your help to do it. Learn more at omaze.de http://omaze.de. 🔑 About The Job As our Public Relationship Manager for Germany, you'll shape how Omaze is seen across one of our most exciting growth markets. You'll partner with our local leadership team to shape our public relations strategy, building awareness, trust and excitement around the Omaze brand, our luxury house draws and the incredible charitable impact we create together with our community. You'll develop compelling stories around our winners, build strong relationships with journalists, influencers and key stakeholders, and deliver campaigns that generate high-quality earned media. Working closely with Marketing, Brand, Social, Creative and Charity Partnerships, you'll ensure every campaign reaches the widest possible audience and strengthens Omaze's reputation in Germany. This is an opportunity for someone who thrives on combining strategic thinking with hands-on execution and wants to make a genuine social impact while helping grow an ambitious international brand. 🔧 What You’ll Be Doing Develop our PR strategy - Further develop and own our Omaze Germany's PR and communications strategy. - Create integrated communications plans that support business, brand and commercial objectives. - Identify opportunities to position Omaze as an innovative entertainment and purpose-driven brand. Deliver standout campaigns - Lead PR activity for house launches, winner stories, charity partnerships and corporate announcements for national and local audiences - Develop engaging press materials, media pitches, thought leadership and executive communications. - Work closely with Creative and Marketing teams to maximise campaign impact across earned, owned and shared channels. Build strong media relationships - Develop and maintain excellent relationships with national, regional and lifestyle media across Germany. - Proactively secure high-quality media coverage and manage incoming press enquiries. - Identify opportunities with influencers, creators and brand ambassadors where appropriate. Protect and strengthen our reputation - Monitor media coverage, sentiment and emerging issues. - Support crisis communications planning and execution when required. - Ensure messaging remains consistent, accurate and aligned across all communications. Measure success - Track PR performance using meaningful KPIs including reach, quality of coverage, share of voice and brand sentiment. - Provide regular reporting and actionable insights to improve future campaigns. 🫵 About You You'll be an experienced communications professional who knows how to turn great stories into national headlines. You'll bring: - Significant experience in public relations, corporate communications or brand communications, preferably in a D2C type environment - A proactive, creative and highly organised approach with the ability to manage multiple priorities. - Experience working in Germany with an excellent understanding of the German media landscape. - Strong relationships with journalists across consumer, lifestyle, business and national media. - Outstanding written and verbal communication skills in both German and English. - Experience developing integrated PR campaigns that deliver measurable business results. - Strong stakeholder management skills and confidence working with senior leaders. - Excellent judgement, particularly when managing sensitive or fast-moving communications. - A proactive, creative and highly organised approach with the ability to manage multiple priorities. - A passion for storytelling, purpose-driven brands and creating work that makes a positive impact. Why You’ll Love Working at Omaze - Mission: Every day, your work helps raise life-changing funds for vital charities. - Growth: Omaze is scaling fast in Germany this is your chance to help shape a new market. - Creativity: You’ll help bring surprise, delight, and impact to every conversation. - Culture: We’re ambitious, purpose-driven, and believe joy belongs at work too. Extra information: ⭐ Office Policy: 3 days in person, 2 days at home each week 📝 Contract type: Permanent, full time 💬 Language Requirements: German and English business fluent We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work hard to ensure that every Omaze employee can bring their authentic self to work at all times.