Recruitment Marketing and Employer Brand Lead

Job description

It's fun to work in a company where people truly believe in what they are doing. At Dutch Bros Coffee, we are more than just a coffee company. We are a fun-loving, mind-blowing company that makes a difference one cup at a time. Position Overview Are you a data-driven marketer with a passion for storytelling? Do you know how to turn a brand’s culture into a magnet for top talent? We are looking for a Senior Recruitment Marketing Specialist to drive and elevate our employer brand. In this role, you won't just post jobs or manage tools; you are the executor who will build the engine that attracts our future workforce. You will have responsibility for our recruitment advertising, programmatic media spend, and candidate CRM strategy, while partnering closely with our Culture and Employee Brand teams to make our social media channels (LinkedIn, Instagram, TikTok) and Glassdoor presence elite. You will be responsible for both the roadmap and the hands-on execution. Key Responsibilities CRM Strategy, Building & Deployment: Act as the strategic architect and primary operator of our Candidate Relationship Management (CRM) platform. You will design overarching multi-touch candidate nurture journeys, segment talent pools (e.g., silver-medalists, passive talent, alumni), write the copy, build the automated workflows, and deploy the campaigns. You own the process from initial concept to hit "send." Driving Talent Funnels: Maintain a robust and continuous applicant flow across all shop footprints by launching targeted recruitment campaigns and optimizing high-volume talent acquisition strategies. Maintain Recruitment Marketing Budget & Vendor Relations: Oversee daily budget tracking and spending . M aintain strong and productive vendor relationships to ensure cost-efficiency and contract compliance. Paid Media & Programmatic Advertising: Define and execute our recruitment advertising strategy. Manage budgets and optimize programmatic ad spend to ensure our open roles are reaching the right talent pools at the lowest possible cost-per-hire. Social Media & Content Partnership: Collaborate directly with the internal Culture and Corporate Brand teams to co-create authentic, high-impact content for LinkedIn, Instagram, and TikTok. Reputation Management (Glassdoor & Beyond): Own our presence on Glassdoor, Indeed , and other employer review sites. Monitor reviews, draft authentic company responses, and leverage insights to continuously improve our employer reputation. Data & Analytics: Track, analyze, and report on key recruitment marketing metrics (e.g., cost-per-application, CRM open/conversion rates, social media growth, and source-of-hire). Use data to pivot strategies in real-time. Job Qualifications 4+ years of experience in Recruitment Marketing, Employer Branding, or Traditional Growth Marketing/Lead Generation. You have the ability to think big-picture about candidate journeys, but love getting your hands dirty building the actual campaigns and infrastructure. Hands-on experience building and deploying workflows within Candidate CRMs (e.g., Beamery , Gem, Phenom) and managing Programmatic Job Advertising tools (e.g., Appcast , Recruitics ) preferred. A deep understanding of what resonates on LinkedIn vs. Instagram vs. TikTok. You know how to track social trends and translate them into employer brand wins. You don't just look at clicks; you care about conversions. You are comfortable tracking a candidate's journey from a TikTok video or a Glassdoor review all the way to offer. Exceptional stakeholder management skills. You can seamlessly bridge the gap between recruiting and other stakeholders. Compensation: Dependent on Experience If you like wild growth and working in a unique and fun environment, surrounded by positive community, you'll enjoy your career with us!