Recruitment Marketing Lead

Job description

WE POWER PEOPLE’S PROGRESS. At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalised learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. We’ve just reached unicorn status with a $150M Series D, accelerating our vision to transform education through human-led, AI-enhanced learning. Today, 100,000+ tutors teach 90+ languages to learners in 180 countries - and we’re only getting started. As a category-defining company, we’re shaping what the future of learning looks like at global scale. Every Preply lesson sparks change, fuels ambition, and drives progress that matters. Joining Preply means helping define the future of education at global scale, and building something that truly matters for millions of people, every day. MEET THE TEAM! Talent Acquisition at Preply is a high-performing, ambitious team deeply embedded in the business. We help build the teams behind Preply’s next chapter: the engineers, AI specialists, designers, commercial talent, and leaders who will keep powering our growth. We raise the bar on who we hire, and we’re becoming more intentional about how we attract and engage them. That means showing up in the right communities, creating events people actually want to join, strengthening how we appear on platforms like Glassdoor, and making every candidate touchpoint feel clear, relevant, and memorable. Recruitment Marketing plays a key role in that shift. Brand and Employer Brand own our employer narrative, messaging, and content quality. Talent Acquisition owns hiring outcomes. This role connects the two: bringing the talent market lens, stakeholder relationships, activation ideas, and performance insight that help great employer brand work reach the right people. You’ll partner closely with TA, Brand, Employer Brand, and leaders across the business to understand our priority audiences and help turn hiring goals into creative, measurable attraction activity. Think standout meetups, thoughtful event experiences, smart campaign briefs, stronger careers page journeys, better Glassdoor presence, and clear reporting on what is working. We’re collaborative, curious, data-informed, and outcome-focused. We care about ideas, but we also care about impact: who we reached, what they engaged with, what we learned, and how it helped us build stronger pipelines. Building a legendary company should be fun, and it should move the needle. ABOUT THIS ROLE We’re looking for a Recruitment Marketing subject matter expert to join our Talent Acquisition team, reporting to the Director of Talent Acquisition. You’ll work closely with TA Partners, senior stakeholders within the business, and our Employer Brand partner in Brand. This is a newly created, hands-on role with room to shape how recruitment marketing works at Preply. You’ll help us bring hiring priorities to life through talent events, community partnerships, paid campaigns, Glassdoor, job platforms, careers page improvements, and strong briefs for employer brand content. You won’t own Preply’s employer brand narrative, EVP, or final content creation - that sits with Brand and Employer Brand. Your role is to bring the hiring context: who we need to reach, where they spend time, what might make them engage with us, and how we turn that interest into stronger candidate relationships and qualified pipeline. One week, you might partner with Engineering and TA to design a booth experience that makes people stop and talk to us, plan a Preply meetup for AI talent, or brief Brand on the audience behind a campaign. Next, you might review Glassdoor themes, respond to candidate reviews, look at event leads and conversion, or use campaign data to decide what we should scale, improve, or stop. This is a great fit for someone who enjoys people, creativity, and numbers in equal measure. You’ll need to build trust across teams, ask good questions, bring fresh ideas, and stay close enough to the data to know whether those ideas are working. You’ll do well here if you’re excited by collaboration, curious about talent communities, and driven by helping Preply attract the best people out there. WHAT YOU'LL BE DOING - Build attraction plans for priority chapters, starting with Engineering, Data/AI, Design, and Commercial. - Partner with TA and hiring leaders to understand hiring goals, talent audiences, and where Preply should show up. - Work closely with Brand and Employer Brand to brief campaigns, content ideas, careers page updates, and event materials. - Help identify strong internal proof points - people, projects, team moments, and business impact - that can inspire employer brand content. - Shape and deliver talent events with TA and Chapter Leads, from meetups and conferences to sponsorships and in-house activations. - Bring creative ideas to event engagement: booth experiences, speaker opportunities, follow-up journeys, candidate conversations, and moments that make Preply memorable. - Own our Glassdoor strategy, including review responses, reputation themes, profile improvements, and actions that strengthen how candidates see Preply. - Coordinate paid and organic recruitment campaigns, including LinkedIn ads, job boards, and niche talent platforms. - Improve the careers page as a candidate journey: spot gaps, recommend updates, and track how changes impact engagement and applications. - Measure the impact of events, campaigns, channels, and Glassdoor activity through clear KPIs such as reach, engagement, leads, source quality, conversion, and pipeline contribution. - Share learnings with TA, Brand, and business stakeholders so we keep improving where we invest time, energy, and budget. WHAT YOU NEED TO SUCCEED - 6+ years across recruitment marketing, talent marketing, employer brand activation, talent events, or talent attraction in a fast growing Tech business. - Strong relationship-building skills: you can earn trust with TA, Brand, hiring leaders, and employees across the business. - A creative mindset for attracting talent, especially through events, communities, campaigns, and candidate touchpoints. - Hands-on events experience: you’ve helped plan and deliver meetups, conferences, sponsorships, booths, or community activations. - A good understanding of how recruitment marketing supports hiring pipelines, not just brand awareness. - A data-informed approach: you measure what you run, learn from the results, and use insights to improve. - Strong briefing skills: you can turn hiring context and audience insight into clear input for Brand, Employer Brand, TA, and business stakeholders. - Confidence working with technical and senior stakeholders, especially across Engineering, Data/AI, Product, or Design. - Comfortable using AI tools to work faster and sharper. - Experience with LinkedIn paid ads, job boards, talent platforms, Glassdoor, or employer reputation channels. - Advanced English level required. - Based in, or open to relocating to, Barcelona or Kyiv, and happy to be on site when events and hiring pushes need you. NICE TO HAVE - Experience improving Glassdoor scores or employer reputation platforms. - Experience with employee advocacy or internal storytelling. - Experience with university, graduate, or early-career programmes. - Sourcing experience alongside recruitment marketing. - Experience in a fast-growing tech, marketplace, SaaS, or AI-led company. OUR PRINCIPLES - Care to change the world - We are passionate about our work and care deeply about its impact to be life changing. - We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience. - Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters. - Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen. - Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently. - Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions. - Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks. - Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference. - Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made. - One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress. DIVERSITY, EQUITY, AND INCLUSION Preply.com http://Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.