Recruitment Marketing Lead

Job description

Own and lead Evolution Georgia’s employer brand and recruitment marketing efforts, driving qualified applications and strengthening our position as an employer of choice. Lead end-to-end recruitment campaigns across digital, social media, paid/earned media, and other relevant channels. Partner with Recruitment, Operations and business leaders to identify talent challenges and develop effective attraction and employer brand solutions. Lead campaign planning, creative direction, execution and evaluation, including audience, messaging, channels, budgets and KPIs. Build and manage relationships with, influencers, agencies and other external partners to expand talent reach. Lead creative partners and suppliers, ensuring content and communications are aligned with the employer brand, corporate values and brand guidelines. Monitor market trends, competitor activity and candidate behaviour and translate insights into new initiatives. Own budget planning and performance tracking, using data to optimise activity and demonstrate business impact. Bachelor’s degree or higher in Marketing, Communications, PR, Business or a related field. 2+ years of relevant experience in marketing, employer branding, recruitment marketing, communications or PR. Proven experience leading multi-channel campaigns from strategy and planning through execution and evaluation. Strong understanding of digital marketing, social media, paid and earned media, and campaign management. Strong project management and stakeholder management skills, with the ability to work across different teams and priorities. Strong English and Georgian language skills. A data-driven mindset, with the ability to work with KPIs, analyse campaign performance and use insights to improve results. Strong communication skills, with the ability to turn ideas into clear messages and engaging campaigns. Passion about employer branding, recruitment marketing and creating strong candidate and employee experiences. It’s an advantage if you have: Experience in recruitment marketing, employer branding or talent attraction, particularly targeting Gen Z and early-career audiences. Experience working with creative agencies, media partners, influencers or other external suppliers. Experience managing marketing budgets and external partners. Knowledge of SEM/SEO and other digital acquisition channels. Additional language skills. Experience in the gaming, entertainment, hospitality, retail or other high-volume recruitment environment. Evolution is a market-leading Swedish company, developer and provider of products and services for online casino entertainment founded in 2006 and listed on Nasdaq Nordic (EVO). Our integrated business-to-business solutions guarantee that our clients can always provide an unrivalled online entertainment experience to their players globally. We thrive on remaining an award-winning digital powerhouse of entertainment products and services with an ever-expanding line-up of product brands: Evolution Live, NetEnt, Red Tiger, Ezugi, Big Time Gaming, Nolimit City and DigiWheel. Across our 40+ sites, we have 20 000+ people working in the fields of Product Innovation, Software Development, Game Presenters & Hosts, IT support, Facility & Studio build as well as support services. Evolution's dynamic and creative environment creates a unique opportunity for personal and professional growth. Evolution Georgia entered the market in 2018 with the aim of becoming one of the biggest and best employers on the market. Evolution Georgia is pleased to announce the vacancy for the position of Marketing & Communications Specialist