Regional CRM Manager

Job description

### **Our Journey** The ShopBack Group is Asia-Pacific's leading shopping and rewards platform, trusted by over 20 million active members across 13 markets, including Germany and the United States. Driven by the vision to make every day more rewarding, ShopBack saves members money and time with more ways to earn and more to do with what they earn, and empowers merchants and brand partners to effectively engage its members. Founded in Singapore in 2014, ShopBack now powers over US$5.5 billion in annual sales and half a million transactions a day for more than 20,000 online and in-store partners. ### What You'll Own - Own the regional CRM strategy and drive execution, defining how we unlock growth through intelligent and personalised lifecycle engagement across 13 markets. - Hands-on: Design and launch campaigns, build segmentation frameworks, and optimize flows - Establish CRM best practices and playbooks that scale across markets, rooted in your own B2C expertise and wins. - Partner with Product, Data, and Tech to architect CRM tooling and automation - Lead regional performance reviews: analyze cohort behavior, identify levers, and translate insights into real business impact. - Mentor junior marketers on the team, transferring your CRM and B2C expertise into team capability. - Champion experimentation — pilot new tactics, measure rigorously, scale winners. - Build influence across marketing, product, and commercial leadership; you're the trusted advisor on CRM channels. ### Essentials to Succeed - **5 to 8 years of relevant experience** in CRM, or lifecycle marketing, ideally within a **digital, tech, or e-commerce environment**. - Proven track record of **leading CRM initiatives across multiple markets** and delivering measurable impact on user engagement and retention. - Strong **strategic mindset**, with the ability to design data-driven campaigns while remaining hands-on when required. - Proficiency in **CRM platforms and marketing automation tools** (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar). - Advanced **analytical skills**, with experience interpreting data, building reports, and translating insights into actionable strategies. - Excellent **stakeholder management skills**, with the ability to influence, align, and collaborate across local and regional teams. - Highly **organized and detail-oriented**, able to manage multiple priorities and timelines across markets. - A **proactive leader and self-starter**, motivated to take ownership, drive results, and inspire others in a fast-paced environment. - Thrives in **dynamic, high-growth settings**, adapting quickly to change while keeping teams focused on impact. - **AI Competency:** Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.