Regional Growth Senior Manager - Marketing

Job description

Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do. Our newly created Regional Marketing team turns Deliveroo's brand and commercial strategy into local reality. With a deep understanding of local consumers, restaurants, and riders, we translate national marketing frameworks into activations that actually move the needle on the ground. We’re looking for a Regional Activation Manager to join our Milan team. This is a hybrid role. In this role, you’ll help us drive localized marketing strategies, unlocking hyper-local growth and boosting brand awareness across key Italian regions. ### **What You’ll Be Doing** You’ll be joining the Marketing team, reporting into the Italy Marketing Head. As part of this team, you will be in charge of designing local marketing strategies, as well as leading the execution by coordinating a cross functional team. Here’s what your day-to-day might look like: - **Drive hyper-local market growth:** Design the strategy, execute, and optimize regional plans across Italy, translating and adapting national marketing frameworks to high-impact local campaigns to drive local growth - **Optimize localized marketing and field execution:** Own and deploy the regional budget across different channels - **Lead regional co-marketing initiatives:** Partner closely with high-profile local restaurant accounts and commercial stakeholders to co-create high-visibility activation campaigns that boost mutual growth - **Analyze local performance metrics:** Monitor regional KPIs, market trends, and competitive movements closely, using data to continuously iterate activation tactics and maximize ROI - **Cross-functional alignment:** Act as the strategic bridge between the central marketing engine and local field teams to ensure flawless, synchronized strategies and execution of all activation playbooks. ### **What You’ll Need to Thrive** Our ideal candidate will bring strong expertise in some of these areas and curiosity to grow in others: - **Significant experience in consultancy or trade marketing (marketing background not strictly required):** Proven track record of leading complex, cross-functional projects with measurable business impact, ideally within fast-paced industries (FMCG, e-commerce, or tech preferred). Has ideally led local marketing campaign end-to-end, from strategy definition to execution - **Data-driven and strategic mindset, with business acumen:** Strong analytical capabilities to design strategies, evaluate campaign effectiveness and efficiency, optimize regional budgets - **Deep understanding of the Italian consumer landscape:** Exceptional knowledge of regional nuances, local media opportunities, and cultural levers across key Italian territories - **Proven ability to manage commercial stakeholders:** Outstanding communication and relationship-building skills, with a knack for influencing external partners and aligning internal cross-functional teams. - **Fluency in both English and Italian:** Full professional proficiency in both languages is essential for daily collaboration across local and global structures. ### **Why Join Us?** At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to: 🔧 **Make a visible impact every day** Your work directly improves experiences for customers, partners and riders. 🌱 **Learn fast in an entrepreneurial environment** Work close to the market with autonomy, pace and real responsibility. 🧠 **Build a career, not just a role** Stretch yourself, develop new skills and grow as the business evolves. 🌎 **Deliver together in an inclusive culture** Collaborative, values-driven teams that support how you work best. We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here. ### **Our Global Structure** Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team. ### **Compensation** National Collective Agreement (CBA): CCNL Commercio e Terziario Classification Level: Quadro The salary range for this role is €66,000 – €83,000 gross per year. The successful candidate's starting pay will fall within the pay range listed above and is determined based on a number of job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. This position would be eligible for consideration for an equity award grant of restricted stock units on commencement and during the annual pay review cycle. Upon commencement of employment, you would be eligible to be considered for a grant. Thereafter, any further grants would be at the Company's discretion. To learn more about our benefits, please do not hesitate to bring this up with your Talent Acquisition Partner! ### **Diversity, Equity and Inclusion** At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong. We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief. If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience. If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!