Regional Marketing & Education Associate Manager

POSITION TITLE: Regional Marketing & Education Associate Manager REPORTS TO: Regional Marketing & Education Manager FUNCTION: This role is responsible for driving regional product adoption and market penetration through the development and execution of regional marketing strategies, scientific promotion, KOL engagement, and market analysis. The position plays a critical role in enhancing clinical awareness and recognition of the company’s solutions, enabling the sales organization to achieve business objectives, and providing actionable market insights to support strategic decision-making. BASIC PURPOSE OF THIS POSITION: The primary purpose of this position is to translate corporate and regional marketing strategies into effective market execution. The role is accountable for regional product promotion, scientific education, KOL relationship management, and cross-functional engagement to support business growth and strategic implementation. ESSENTIAL DUTIES AND RESPONSIBILITIES: The incumbent will be responsible for the following key duties and responsibilities: 1. Regional Business & Marketing Planning Develop and implement differentiated regional business and marketing plans based on market insights, customer needs, business opportunities, and competitive dynamics. Partner with sales, marketing, and cross-functional teams to align resources, drive opportunity conversion, accelerate business growth, and support achievement of regional sales objectives. 2. Scientific Promotion & KOL Management Lead regional scientific promotion activities across key target departments, including Laboratory Medicine, Emergency Medicine, Cardiology, and other relevant clinical specialties. Plan and execute scientific meetings, professional education programs, and product training initiatives. Establish and maintain a robust regional KOL network to strengthen academic influence, increase clinical awareness, and enhance brand recognition. 3. Key Account Management Drive strategic account development, engagement, and value expansion. Apply a structured key account management approach to identify customer needs, uncover business opportunities, and facilitate tailored solutions that support project development, long-term partnership building, and customer success. 4. Sales Collaboration & Business Enablement Collaborate closely with the sales team by providing market insights, product value messaging, scientific support, and capability-building resources. Support strategic account development and key project execution to accelerate opportunity conversion, improve sales effectiveness, and contribute to sustainable business growth. 5. Project Management & Cross-functional Collaboration Lead the planning, execution, tracking, and performance evaluation of strategic marketing initiatives. Coordinate resources across Sales, Service, Commercial Operations, Product Management, and other relevant functions to ensure effective project delivery, timely execution, and achievement of defined business outcomes. 6. AI & Innovation Leverage AI and digital tools to enhance market intelligence, customer engagement, content development, project management, and operational efficiency. Promote innovative practices and continuously explore new approaches to improve business impact and execution excellence. This job description summarizes the principal responsibilities of the role and is not intended to represent an exhaustive list of all duties that may be assigned. WORKING RELATIONSHIPS AND CONTACTS: External contacts include hospital laboratory departments, key clinical departments, KOLs, and other external stakeholders relevant to regional scientific promotion and business development. Internal contacts include Marketing, Sales, Service, Commercial Operations, Product Management, and other relevant cross-functional teams to ensure effective communication, resource alignment, and issue resolution. SUPERVISION RECEIVED AND GIVEN: The incumbent is expected to work independently within defined objectives and guidelines, with regular updates provided to the manager/supervisor. The role requires sound judgment, initiative, analytical thinking, and the ability to manage priorities while ensuring timely and high-quality execution. ESSENTIAL QUALIFICATIONS: EDUCATION & SKILLS: Bachelor’s degree or above, preferably in Medicine, Biotechnology, Medical Laboratory Science, Clinical Medicine, or a related discipline. Proficiency in Microsoft Office applications, particularly Excel and PowerPoint. WORKING EXPERIENCE: More than 5 years of relevant experience in the IVD industry or a multinational healthcare company is preferred. Candidates with established resources or networks in key clinical departments such as Cardiology, Nephrology, Oncology, and Critical Care will be given preferential consideration. Location: Hangzhou FUNCTIONAL COMPETENCIES : This position also requires: Demonstrates continuous learning agility and proactively develops relevant professional knowledge and skills. Effectively prioritizes work assignments to meet key milestones and deadlines. Maintains strong focus on key objectives and delivers high-quality results. Possesses strong presentation, communication, interpersonal, influencing, and negotiation skills. Demonstrates high motivation, initiative, ownership, and result orientation. Works effectively under pressure and demonstrates strong self-management and execution discipline. Gathers and analyzes relevant information systematically and considers multiple perspectives when solving problems. Communicates effectively with external stakeholders to build trust and achieve positive outcomes. Understands business objectives, key priorities, and potential barriers within the assigned area of responsibility. Identifies customer needs and expectations and translates them into actionable recommendations or improvement opportunities. Continuously seeks opportunities to improve customer satisfaction and overall customer experience. TRAVEL REQUIREMENTS: This position may require frequent business travel. WORK ENVIRONMENT : This position functions in a general office environment. Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life. For more information, visit .