Regional Marketing Manager

Job description

Role Summary The Regional Marketing Manager – North America will be responsible for developing and executing marketing strategies that support regional growth initiatives across North America. Based at Camlin’s Norcross, Atlanta office, this role will be accountable to support the North American leadership team and collaborates with the global marketing organization to deliver regionally focused brand, product/solution, and market-segment focused marketing initiatives that support commercial goals and objectives. The ideal candidate is a creative and strategic thinker who is also highly execution-oriented with proven experience delivering high-impact marketing programs n B2B technical industries. Success in this role requires a passion for innovation and continuous improvement, strong organizational skills, and the ability to manage multiple projects simultaneously. This is a strategically important role for North America and is well suited for an ambitious, creative professional who thrives in a fast-paced environment and enjoys a broad, hands-on set of responsibilities. Key Responsibilities 1. Regional Marketing Planning - Strategy & Execution Working with the North American leadership team to develop and execute regional marketing strategies aligned with global marketing objectives and regional sales priorities. Localize global campaigns, messaging, and value proposition to address regional market needs. In addition, envision, plan, and execute regional campaigns aligned with North American sales goals and objectives across digital, social, and physical channels. Expand awareness and accelerate adoption of Camlin’s products and solutions across existing and evolving markets served: electric utility generation, transmission and distribution; renewable energy; data centers; and industrial customers. 2. Content, Communications & Brand Translate complex technical capabilities into clear, compelling, differentiated value propositions for key stakeholders. Support the creation of effective, localized marketing content, including brochures, case studies, presentations, proposals, social posts, and digital assets for both internal and external use. Collaborate with North American leadership and global product marketing to support the delivery of thought leadership content across solutions and across markets served including: Go-to-market strategies (new and existing solutions); Competitive positioning and value-based messaging; and Sales / commercial enablement 3. Demand & Lead Generation Partner closely with regional sales leadership to drive qualified pipeline growth and revenue acceleration including creation of integrated multi-channel campaigns (email, digital, events, content, advertising) to support sales pipeline growth. Track, analyze, and optimize lead generation performance to improve conversion rates and ROI. Design and execute account-based marketing (ABM) initiatives targeting strategic accounts. 4. Events & Trade Shows Plan, coordinate, and execute industry events, trade shows, seminars, and conferences across the region. Manage booth design, messaging, promotional materials, and on-site logistics. Coordinate technical seminars, webinars, and thought-leadership activities including developing / nurturing speaking opportunities, customer workshops/seminars, and regional roadshows. 5. Market Research & Insights Conduct market research to understand customer needs, industry trends, regulatory drives, and competitor positioning within North America markets served. Gather feedback and competitive intelligence to inform messaging, positioning, and sales strategies. 6. Cross-Functional Sales Collaboration Collaborate with sales leadership to provide sales teams with tools, messaging frameworks, and training to effectively position Camlin solutions. Support proposal development with tailored messaging, case studies, and ROI/value narratives. Act as a marketing liaison to support strategic pursuits and key account initiatives. Required Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related technical field that includes proven marketing experience. 5+ years of experience in B2B marketing, ideally within utilities, energy systems, industrial technology, or other technical sectors. Demonstrated success in developing regional marketing strategies and executing multi-channel campaigns. Experience managing trade shows, technical events, or industry conferences. Strong understanding of digital marketing tools, CRM/marketing automation platforms (e.g., HubSpot, Salesforce), and analytics. Excellent written and verbal communication skills. Ability to travel across the region for events and team meetings ( <20%). Preferred Qualifications Experience working in global matrix organizations. Prior experience and knowledge of monitoring equipment, associated asset management software (SaaS solutions) and managed services offerings supporting the energy and utilities industry. Skills in content creation, graphic design, or media production are a plus. Key Competencies Strategic thinker with strong execution discipline. Highly organized, proactive, and able to manage multiple projects simultaneously. Creative problem-solver with strong analytical skills. Comfortable working with technical subject matter and translating it into compelling marketing narratives. Our Values We work together We believe in people We won’t accept the ‘way it has always been done’ We listen to learn We’re trying to do the right thing Equal Employment Opportunity Statement Individuals seeking employment at Camlin are considered without regards to race, colour, religion, national origin, age, sex, marital states, ancestry, physical or mental disability, gender identity or sexual orientation. About Camlin Camlin is a global technology leader that operates with the vision of bringing revolutionary products to life for a wide range of industries, including power and rail, and also has interests in a number of R&D projects in a variety of scientific sectors. At Camlin we believe in high quality engineering and design, allowing us to develop market leading products and services. In short, we love creating value for our customers by solving difficult problems. As of now, Camlin operates in over 20 countries worldwide. 🌐 Camlin Energy North America is a recognized market leader, built on a foundation of superior technology and exceptional customer support that consistently delivers superior results. We are experiencing rapid growth and are proud of our strong, customer-centric culture and offer an exciting, supportive environment where people love to work and build a rewarding career. This is an ideal time to join our team !