Regional Marketing Manager - America's

Job description

Develop and deliver integrated, multi-channel marketing strategies and campaigns for ECP's conferences and exhibitions across the Americas. Manage campaign planning, execution and optimization to achieve delegate, sponsorship, exhibition and brand awareness objectives. Conduct market research, audience segmentation and competitor analysis to identify growth opportunities and inform marketing strategies. Plan, execute and optimize digital marketing campaigns across email, social media, paid media, SEO and website channels. Manage marketing automation, customer journeys, A/B testing and campaign performance to maximize engagement and ROI. Manage event websites and CMS content to ensure an engaging user experience. Maintain CRM data quality and leverage marketing technologies and analytics tools to support campaign delivery and reporting. Develop campaign messaging and produce high-quality marketing content across digital and traditional channels, ensuring consistent brand positioning. Build and maintain relationships with industry associations, government organizations, media partners, sponsors and other key stakeholders to expand campaign reach and support commercial objectives. Manage external PR, digital marketing and creative agencies, as well as other marketing suppliers. Negotiate contracts, manage supplier performance and ensure projects are delivered on time, within budget and to agreed standards. Manage marketing budgets, monitor campaign expenditure and analyze marketing performance to optimize ROI and achieve agreed KPIs. Support the successful delivery of conferences and exhibitions through onsite marketing, branding, promotional activities, partner engagement and post-event analysis. Travel internationally as required to support the Americas event portfolio. Work closely with cross-functional teams including Sales, Content, Operations and Programming to deliver integrated marketing campaigns. Mentor and support junior marketing team members where appropriate and contribute to continuous improvement across the marketing function. Bachelor's Degree in Marketing, Communications, Business or a related discipline. 3–5+ years experience in a Marketing Manager or Senior Marketing role. Proven experience developing and delivering integrated B2B marketing campaigns. Experience managing regional or international marketing campaigns across multiple markets. Demonstrated experience in conference, exhibition, events or B2B marketing is highly desirable. Strong project management skills with the ability to manage multiple campaigns simultaneously. Experience managing external agencies and suppliers. Experience negotiating supplier contracts and commercial agreements. Experience managing marketing budgets and reporting on campaign ROI. Strong experience using CRM systems, CMS platforms and marketing automation tools. Solid understanding of digital marketing, email marketing, SEO, paid media and website optimization. Strong analytical skills with experience reporting on marketing KPIs. Excellent copywriting, editing and communication skills. Technical Skills Experience with platforms such as: HubSpot (preferred), Google Analytics 4 (GA4), CMS platforms, Microsoft Office Suite, Marketing automation platforms Language Requirements Native Latin American Spanish speaker (essential) Fluent written and spoken English (essential) Portuguese proficiency (advantageous) Personal Attributes Strategic and commercially minded with strong business acumen. Highly organized with exceptional attention to detail. Self-motivated and capable of working independently in a remote international environment. Excellent stakeholder management, negotiation and relationship-building skills. Strong project management and organizational abilities. Proactive, adaptable and solutions-oriented. Confident working in a fast-paced, deadline-driven environment. Collaborative team player with excellent cross-cultural communication skills. Strong analytical mindset with a passion for continuous improvement and innovation. The Regional Marketing Manager – Americas is responsible for developing and executing integrated, multi- channel marketing strategies and campaigns for ECP's conferences and exhibitions taking place across the Americas region. Working closely with the Marketing Director, Event Directors, Sales, Content, Operations and international stakeholders, the successful candidate will lead the planning and execution of marketing campaigns that drive delegate attendance, sponsorship, exhibition sales, brand awareness and customer engagement. This is a hands-on role requiring an experienced all-round B2B marketer with strong strategic thinking and execution capabilities across traditional and digital marketing channels. The successful candidate will be equally comfortable developing marketing strategies, managing CRM and CMS platforms, writing compelling marketing copy, overseeing websites, implementing sophisticated email campaigns, managing agencies, negotiating supplier contracts, controlling marketing budgets and analyzing campaign performance. The role requires excellent communication skills, strong commercial awareness and the ability to collaborate effectively with teams and stakeholders across Latin America, North America, Europe and other international markets.