Regional Marketing Manager, APAC

Job description

Purpose of Role This role is responsible for developing, implementing, managing, and reporting strategic marketing programs across the APAC region. It plays a critical role in driving regional growth by aligning marketing initiatives with commercial objectives, in close collaboration with the Regional Sales Directors and sales teams. Key Activities •Develop and execute targeted, defined and measurable regional marketing plans that align with business objectives and drive growth •Lead the development and execution of Channel Marketing strategies, enabling agents and distributors to maximize market impact •Ensure local compliance with brand guidelines; Train regions and sites to ensure appropriate brand deployment. •Create regional content including customer testimonials and case studies that support the regional marketing plan •Coordinate and support approved regional trade shows and other customer events ensuring alignment with global marketing strategies and standards •Provide market intelligence from the regional perspective, including analysis and Voice of Customer input. Gather, synthesize, and provide market analysis and intelligence from the field to global Marketing •Participate in ad hoc requests for various initiatives, including new product launches, site openings and M&A activities, contributing marketing expertise and regional insights •Consolidate regional feedback, assess campaign performance and demand generation, and provide regional market insights back to global marketing Key individual accountabilities •Lead the development, customization, and execution of John Crane’s marketing strategy for the APAC region, ensuring alignment with global objectives and local business priorities •Serve as the primary marketing contact for the APAC sales organization, reporting directly to the ‘Global Brand Manager’ and collaborating closely with the Regional Sales Directors and sales teams in both regions •Drive Channel Marketing initiatives by equipping agents and distributors with localized tools, campaigns, and strategic support to enhance partner engagement and performance •Provide strategic marketing direction for the region, supporting demand generation, new product launches, and vertical marketing initiatives to drive market share growth •Operate with a high level of autonomy, demonstrating strong cross-functional collaboration and the ability to influence both regional and global stakeholders •Develop and implement marketing programs tailored to the APAC region, ensuring consistency with global strategies and responsiveness to local business needs •Collaborate across Marcomms, Channel, Digital, Performance, and Sales Enablement to ensure cohesive execution of initiatives •Support global teams with localized content and work with strategic marketing and portfolio teams to identify regional portfolio gaps. Contribute to the development of white papers, case studies, and sales tools •Execute regional marketing campaigns and brand-building activities, including regional content development, tradeshows, technical seminars, lead management, and customer retention programs •Manage the application of brand strategy and design guidelines in the region. Collaborate with the Brand Identity and Events Manager to ensure consistent and compliant use of brand assets •Contribute to a collaborative and high-performing global marketing team, with the opportunity to shape regional strategy, influence global initiatives, and make a measurable impact on business growth Min 8 years’ Experience as a Marketing Manager Strong strategic thinking and planning skills with ability to plan over 3-year time span Strong experience in event and seminar management Excellent communication and stakeholder management skills Ability to work cross-functionally in dynamic and flexible environment Bachelor's degree ideally in business/marketing Demonstrated track record of executing marketing plans, preferably in an industrial B2B environment, and be comfortable interfacing with internal/external Must have a high degree of written and verbal communication and presentation skills in English Must have the ability to work cross-functionally in a dynamic and flexible environment. Proficiency in CRM tools (preferable SAP C4C) and lead management process With colleagues stretching across the globe, we are proud of our diversity. To foster inclusivity, we run employee resource groups (ERGs) to provide a safe space for employees to connect and support each other. Our cross-business ERGs include Veterans, Pride Network, Black Employee Network, Women@Work Network, and Neurodiversity. Across our company, we recognize excellence, culminating in the Smiths Excellence Awards, our annual celebration of the most extraordinary activities, people, and projects that best showcase our strengths and help drive our business forward. We announce these on our annual Smiths Day, a global celebration of Smiths around our network. Join us for a great career with competitive compensation and benefits, while helping engineer a better future. We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity. At no time during the hiring process will Smiths Group, nor any of our recruitment partners ever request payment to enable participation – including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career’s website ( Careers - Smiths Group plc ) John Crane, a business of Smiths Group, is a global leader in mission-critical flow control solutions for energy and process industries that enable efficient and sustainable operations. Our products include mechanical seals and systems, couplings, bearings, filtration systems, and predictive digital monitoring technologies. We have a global network of more than 200 sites in over 50 countries and employ more than 6,000 people worldwide. We partner with our customers to help them keep their operations safe, reduce downtime, improve efficiency, and meet the latest environmental standards. John Crane is part of Smiths Group. For over 170 years, Smiths has been pioneering progress by engineering for a better future. We serve millions of people every year, helping to create a safer, more efficient, productive, and better-connected world across four global markets: energy, security & defence, space & aerospace, and general industrial. Listed on the London Stock Exchange, Smiths employs approximately 16,000 colleagues in over 50 countries.