Regional Marketing Manager - Europe

Job description

Regional Marketing Manager, Europe Department: Marketing Reports To: Head of Regional Marketing Travel: Up to 30% Overview Camlin Energy is seeking a commercially focused Regional Marketing Manager to lead marketing execution across Europe. This role is responsible for developing and delivering regional marketing plans that create demand, support strategic account growth, strengthen customer relationships and contribute directly to revenue and pipeline objectives. Working closely with regional sales teams, product specialists and senior stakeholders, the successful candidate will ensure marketing activity is aligned with priority markets, customer needs and commercial growth targets. Key Responsibilities Regional Marketing Strategy & Execution Develop and execute annual and quarterly marketing plans aligned to regional business objectives. Translate global marketing strategies into local market activity. Drive integrated campaigns across digital, content, events, ABM and customer engagement programmes. Ensure regional marketing activity supports revenue growth, pipeline creation and customer retention. Develop regional-specific messaging frameworks to drive a high-quality output of marketing materials and thought-leadership content Commercial & Sales Alignment Partner closely with regional sales leadership and account teams. Support strategic account growth through targeted customer engagement programmes. Develop marketing initiatives that accelerate opportunities through the sales cycle. Create customer-focused assets that support commercial conversations and account progression. Demand Generation Deliver campaigns that generate qualified leads and measurable pipeline impact. Work with demand generation and digital specialists to optimise performance across channels. Monitor campaign effectiveness and implement continuous improvements. Events & Customer Engagement Lead regional event strategy, including industry exhibitions, executive briefings, webinars and customer forums. Maximise event ROI through integrated pre-event, onsite and post-event campaigns. Build opportunities for customer advocacy and thought leadership. Market Intelligence Monitor industry trends, regulatory policies, competitive activity and emerging market opportunities. Provide regional insights to support marketing and business planning. Identify new growth opportunities within transmission, distribution and critical infrastructure sectors. Stakeholder Management Work collaboratively with product, sales, engineering and corporate marketing teams. Build strong relationships with Siemens Energy marketing counterparts and regional stakeholders. Ensure alignment between regional execution and global priorities. Requirements Essential 6+ years' experience in B2B marketing. Strong content writing skills, with the ability to turn technical product information into creative copy for a range of formats Experience supporting complex technical or industrial products and services. Proven track record delivering integrated marketing campaigns. Strong understanding of demand generation and pipeline development. Experience working with sales teams and supporting strategic accounts through account-based marketing activity. Experience within energy, utilities, electrical infrastructure, industrial technology or critical infrastructure sectors. Excellent project management and organisational skills. Strong communication and stakeholder management capabilities. Desirable Knowledge of European utility and energy markets. Experience operating within a matrix or multinational organisation. Additional European language skills. Success Measures Contribution to regional pipeline and revenue targets. Marketing-sourced and influenced opportunities. Strategic account engagement metrics. Campaign performance and ROI. Lead-to-opportunity conversion performance. Growth in customer engagement and brand awareness across priority markets. Our Values We work together We believe in people We won’t accept the ‘way it has always been done’ We listen to learn We’re trying to do the right thing Equal Employment Opportunity Statement Individuals seeking employment at Camlin are considered without regards to race, colour, religion, national origin, age, sex, marital states, ancestry, physical or mental disability, gender identity or sexual orientation. About Camlin Camlin is a global technology leader that operates with the vision of bringing revolutionary products to life for a wide range of industries, including power and rail, and also has interests in a number of R&D projects in a variety of scientific sectors. At Camlin we believe in high quality engineering and design, allowing us to develop market leading products and services. In short, we love creating value for our customers by solving difficult problems. As of now, Camlin operates in over 20 countries worldwide. 🌐