Regional Marketing Manager - Italy, Iberia, Eastern Europe

Job description

About Enfuce: Founded in 2016, Enfuce is a female-founded and led global payments partner solving payments complexity for ambitious brands, banks and fintech leaders. Born in the Nordics and built for the world, Enfuce combines deep payments expertise with cloud-native technology to help customers launch and scale with confidence. Enfuce is a strategic issuing and licensing partner delivering premium, flexible payment programmes across consumer, commercial and B2B use cases. Built for fast launch and trusted scale, Enfuce designs, launches and runs card programmes supporting debit, credit, prepaid, fleet and fuel propositions, alongside digital wallets and card scheme connectivity. Enfuce combines cloud-native issuing, embedded compliance and fraud intelligence to deliver velocity with control. Its modular technology and in-house expertise enable customers to create tailored payment solutions that are flexible, scalable and secure. As a regulated payments partner, Enfuce holds Electronic Money Institution licences from both the Finnish Financial Supervisory Authority and the UK Financial Conduct Authority and is a principal member of Visa and Mastercard. Its PCI-DSS-certified, cloud-native platform is designed for enterprise-grade reliability and global scalability, with 99.999% platform uptime. Enfuce has raised €73.5 million in funding and has received industry recognition including Fintech of the Year and Best ESG Campaign at the 2024 European Fintech Awards. About The Role: As Regional Marketing Manager for Italy, Iberia and Eastern Europe at Enfuce, you'll play a key role in turning regional marketing into a growth engine that builds pipeline, strengthens our brand and supports our commercial ambitions across priority European markets. This is a hands-on role for someone who enjoys combining strategy with execution. You'll shape regional marketing plans while rolling up your sleeves to deliver campaigns, events, account-based marketing programmes and activations that create measurable commercial impact. You'll work closely with regional Sales teams to understand priority accounts and market opportunities, adapting Enfuce's global campaigns and messaging to resonate with local audiences. This is a highly collaborative role, partnering with colleagues across Growth Marketing, Brand & Communications, Solutions Marketing, Partnerships and Commercial to connect regional activity with Enfuce's wider go-to-market strategy. What You'll Be Doing: Develop and execute regional marketing plans across Italy, Iberia and Eastern Europe that build pipeline, strengthen brand awareness and support commercial objectives. Adapt global campaigns, messaging and marketing initiatives for regional audiences and customer needs. Partner closely with regional Sales teams to identify target accounts and align marketing activity with commercial priorities. Develop and execute account-based marketing programmes for priority enterprise accounts, creating tailored campaigns that support engagement throughout the buying journey. Plan and deliver regional events including industry conferences, executive roundtables, customer events and partner activities. Execute demand generation campaigns that create qualified opportunities and nurture prospects through the sales funnel. Collaborate with Growth Marketing, Brand & Communications and Solutions Marketing to execute global initiatives effectively at a regional level. Work with Enfuce's Partnerships team and local partners on joint marketing initiatives that extend our reach. Define success measures across campaigns, events and ABM programmes, using performance data to optimise activity and demonstrate commercial impact. Share regional insights and recommendations that help improve future marketing and go-to-market strategies. What You'll Bring: Five or more years' experience in B2B marketing, ideally within SaaS, fintech or payments. Strong, demonstrable experience developing and executing account-based marketing programmes for enterprise customers. Proven experience delivering regional marketing programmes that contribute to demand generation and pipeline growth. Strong experience organising and delivering high-quality events that create meaningful customer engagement and commercial impact. A hands-on approach with the ability to move comfortably between strategy and execution. Strong commercial awareness and experience partnering closely with Sales teams around target accounts and pipeline objectives. Excellent project management and organisational skills, with the ability to calmly manage multiple campaigns, events and stakeholders simultaneously. Experience measuring marketing performance and using data to optimise campaigns and demonstrate results. A collaborative mindset and the ability to build strong relationships across Sales, Marketing, Partnerships and other cross-functional teams. Excellent English communication skills. Italian, Spanish or other relevant regional language skills are highly desirable. Why You’ll Love Working At Enfuce: High autonomy & ownership: We give you the freedom to own your work and trust you to make the best decisions for your projects. Top-tier talent: Join a team of industry experts and highly skilled professionals who are as passionate as you are about innovation. Unlimited growth potential: We support your ambition with plenty of room for personal and professional growth within the company. Flexible, remote work: Work from anywhere up to 30 days, in an environment that values flexibility and work-life balance. A supportive culture: You’ll be part of a team that encourages, motivates, and celebrates success together. Comprehensive benefits package: We take care of our people with great benefits to match the value you bring. Benefits & Perks: Fair pay and employee stock option: We value the input of every employee and want you to tap into the growth we build together. That’s why our salaries are competitive and reassessed regularly, and you have access to an employee stock option program. Flexible Paid Time Off We offer a flexible paid time off policy, providing up to 5 weeks of annual vacation days and paid family leave, subject to country regulations. Additionally, you can benefit from hybrid or remote work options, promoting a healthy work-life balance. Regular Fun With Your Team: To spend other than work-related time with your teammates, you get a team activity budget for three quarters a year. The fourth quarter is reserved for a company-wide event. Healthcare, Mobile Phone And More: Depending on location, additional benefits can include healthcare, pension, phone support, lunch, wellbeing and insurance benefits.