Regional Marketing Senior Manager - Global Market Solutions APAC

Job description

Sinclair is Hiring! Join Our Team as a Senior Manager Marketing, APAC. Location: Flexible within APAC Role Overview The Regional Marketing Senior Manager is responsible for shaping regional marketing strategy and driving execution excellence across our APAC multiple markets (South Korea, Singapore, Taiwan, Hong Kong & Malaysia), ensuring strong alignment with global priorities while enabling effective local adaptation. This role requires a high level of strategic leadership, analytical rigor, and governance, with a strong focus on new product launches, portfolio strategy, and performance optimization across the region. Key Responsibilities 1. Regional Strategy & Portfolio Management •Lead the development of regional marketing and portfolio strategies aligned with global objectives •Identify growth opportunities, market trends, and portfolio optimization priorities •Drive strategic investment decisions and resource allocation across markets •Partner with Medical Affairs and Digital Enablement teams to shape long-term brand and portfolio direction 2. Launch Excellence & Cross-Functional Collaboration •Work closely with the Strategy Launch Excellence team to plan and execute new product launches across the region •Ensure launch readiness across markets, including positioning, training, and execution plans •Drive consistency and excellence in go-to-market strategies and launch performance tracking •Monitor launch outcomes and continuously refine launch frameworks and best practices 3. Global Strategy Implementation & Localization •Ensure effective implementation of global strategies across all markets •Provide clear direction to country teams on localization of global campaigns and initiatives •Balance standardization with market-specific flexibility to maximize impact •Evaluate the effectiveness of local marketing strategies and recommend adjustments to improve performance 4. Performance Management, Data & Analytics •Lead regional performance tracking across revenue, ROI, market share, and campaign effectiveness •Assess market data and insights gathered from local teams, ensuring quality and relevance •Provide clear guidance on the level of granularity and analytical rigor required from country teams •Drive a data-driven culture, ensuring insights translate into actionable strategies •Identify performance gaps and implement optimization and continuous improvement plans 5. Medical Affairs & Digital Enablement Collaboration •Partner closely with Regional Medical Affairs to ensure alignment on scientific messaging, clinical education, and evidence-based marketing •Collaborate with Digital Enablement teams to enhance omnichannel engagement, digital campaigns, and customer experience •Integrate medical and digital strategies into holistic, impactful marketing plans •Ensure alignment between commercial, medical, and digital priorities across the region 6. KOL Strategy & Patient Profiling •Provide strategic guidance on KOL identification, development, and engagement across markets •Support the development of regional KOL networks and advocacy programs •Define and refine target patient profiles and segmentation strategies to optimize targeting and messaging •Ensure alignment between KOL strategy, patient insights, and overall brand positioning 7. Compliance & Governance •Ensure all marketing activities comply with regional legal, regulatory, and ethical standards •Provide oversight and guidance on promotional compliance and risk management •Partner with regulatory and legal teams to ensure alignment on claims, messaging, and materials •Maintain governance on brand consistency and execution standards 8. Leadership & Stakeholder Management •Lead and develop country marketing teams, elevating capabilities in strategy, execution, and analytics •Act as the key interface between global, regional, and local stakeholders •Drive strong cross-functional collaboration (sales, medical, regulatory, commercial) •Foster a culture of accountability, performance, and continuous improvement Key Competencies •Strong strategic and portfolio thinking •Advanced analytical and data interpretation skills •Expertise in product launches and go-to-market strategy •Deep understanding of multi-market dynamics and localization •Strong knowledge of regulatory and compliance frameworks •Excellent leadership and stakeholder management skills Qualifications •8–12+ years of experience in regional or global marketing roles •Proven experience in new product launches and portfolio management •Experience managing multiple markets/regions •Background in healthcare, pharma, or medical aesthetics preferred Success Metrics •Achievement of regional revenue and profitability targets •Success of new product launches and portfolio performance •Effectiveness of regional strategy and local market adaptation •Improvement in marketing ROI and investment efficiency •Quality and impact of data-driven insights and decision-making •Compliance adherence with zero critical regulatory issues •Capability uplift and performance of country marketing teams About Sinclair Founded in 1971, Sinclair is a global medical aesthetics organisation, that delivers an extensive product range. With an in-house commercial infrastructure, including manufacturing and a network of distributors in leading global markets, our products are sold in 55 countries worldwide. This is a great time to join Sinclair as we continue to increase our product range and expand into new markets and territories. Sinclair Values: ✅ Act with Integrity Consistently doing the right thing even when it’s the hard choice; 100% Compliance with all rules, standard operating procedures and guidelines ✅ Results-Driven Make a business impact in all you do, whether sales, efficiency, operational excellence; it should make a meaningful impact ✅ Innovation-Centered Redefining Aesthetics, we must be pioneering in how we do business; this can be in products, in service models, or strategy ✅ Own It! Be Accountable for your decisions, actions and consequences; Be Reliable to your customers and colleagues We have a real focus on developing our people, and by fostering an entrepreneurial culture, we encourage flexibility, accountability and autonomy. The company is full of opportunity for those who wish to grasp it. Our people thrive on engagement, development and a varied workload. You will often be included in projects that require you to collaborate cross-functionally. This is an exciting opportunity to join a successful company, with big ambitions for the future. If this sounds like you and you meet the requirements, please apply, we would love to hear from you. Please note if we receive a high volume of applications, we may close the role before the closing date noted. By making this application you give consent for personal information to be used in automated decision-making processes relating to key job requirements which are stated in this ad. Sinclair does not accept speculative or unsolicited CVs from Recruitment Agencies. Any unsolicited CVs received will be treated as property of Sinclair and Terms & Conditions associated with the use of such CVs will be considered null and void