Regional Media Manager

Job description

The Role Ready to shape how millions of guests discover two leading designer outlets? As Regional Media Manager , you will lead media strategy across Roermond and Roosendaal, turning commercial goals into integrated, measurable campaigns. You will shape the long-term roadmap, guide significant investment and use customer insight and performance data to attract new audiences and drive visits. Working alongside our existing Regional Media Manager, you will partner with centre teams, Group Marketing and agencies—bringing strategic direction, constructive challenge and commercial focus. What You’ll Be Doing Own the media strategy and roadmap for Roermond and Roosendaal, translating commercial priorities into clear annual and campaign plans. Use customer insight, market trends and Media Mix Modelling to guide audiences, channels and investment. Lead integrated activity across paid social, search, video, connected TV, radio, digital out-of-home, content and influencers. Own budgets, forecasting and performance, optimising campaigns to improve effectiveness and return on investment. Lead agency relationships and briefs, constructively challenging recommendations and delivery. Connect centre marketing, analytics, CRM, tourism, PR, content and commercial teams around the guest journey. Turn performance findings into persuasive recommendations for senior stakeholders. Adapt plans for Dutch and cross-border audiences while identifying emerging media opportunities and sharing best practice. To Be Successful You’ll Bring Significant senior-level experience leading media strategy in an agency or advertiser-side environment; retail, leisure, destination or other footfall-driving experience is an advantage. A strategic, commercial mindset and a track record of turning business goals into insight-led plans and measurable results. Proven ownership of significant budgets, agency relationships and integrated media activity across multiple campaigns or markets. Strong expertise in audience strategy, performance marketing, measurement and optimisation. Confident influencing senior stakeholders, challenging agencies and bringing clear recommendations. Strong analytical, planning and project management skills, with experience using insight, campaign data and tools such as GA4, Meta Business Manager, DV360 or Smartly. Deep knowledge of the Dutch media landscape; Belgium and/or Germany experience is beneficial. Fluent English and Dutch are essential; German is an advantage. Why McArthurGlen? Competitive Salary & Bonus: Enjoy a competitive salary with a performance bonus of up to 25%. Wellbeing Allowance: Claim towards yoga, gym equipment, or any activity that promotes your wellbeing. Volunteering Days: Benefit from 2 paid volunteering days per year. Exclusive Discounts: Access special discounts at our Designer Outlets. Flexible Working: Hybrid working options where possible to accommodate your needs. International Exposure: Work with colleagues across eight countries within a global organisation. Learning & Development: Access LinkedIn Learning from day one with over 16,000 courses available. Grow through internal moves, cross-country projects, international secondments, and a calendar of core development opportunities. Values-Based Culture: Thrive in an inclusive and collaborative environment where we value excellence, innovation, and making a difference. Positive Work Environment: Over 89% of our colleagues would recommend us as a great place to work, according to our latest internal engagement survey. At McArthurGlen, we value diversity and believe that everyone is extraordinary in their own way. We are an inclusive employer and support flexible working wherever possible. Even if you are not sure you fit all the requirements for a particular role, we’d still love to hear from you. There may be another opportunity within McArthurGlen that is more suitable for you now or in the future. The compensation offered will depend on demonstrated skills, experience, and location. We believe in transparency. Our pay ranges are based on market benchmarks and internal equity, ensuring equitable compensation for equivalent skill levels across roles. We're committed to creating an inclusive recruitment experience for everyone. If you need any adjustments or support during the application or interview process, please let us know. We're happy to work with you to ensure you can participate fully and showcase your skills and experience. Contact: McArthurGlen Group, Europe’s leading owner, developer and manager of designer outlets, was founded in Europe in 1993 and currently manages 20+ designer outlets in 8 countries.