Regional Sales Manager East Malaysia (SUPER and OLDTOWN Coffee)

jacobsdouweegberts

Kuching, Sarawak, Malaysia · Kuching · Malaysia

Posted May 18, 2026

Full-time
On-site
Sales
Mid-Senior Level

Job description

Company Description It’s amazing what can happen over a cup of coffee. At JACOBS DOUWE EGBERTS (JDE) , we’ve made it our mission to find out. Our people have been raising the bar since day one, thinking fast and acting even faster to make an impact that’s felt around the world. JDE is the home to some of the most well-known coffee brands in the world. For more than 265 years, we have been inspired by the belief. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Super, Kenco, Pilao & Gevalia etc. Job Description The Regional Sales Manager for is responsible for managing the Field Sales Team on local level including the planning, coordinating of sales activities and goal setting for field sales. The Regional Sales Manager reports to the General Trade Account Manager. Key Responsibilities: Set the team and individual KPI’s (quantitative and qualitative). Communicate the KPI’s and structure effectively to the team. Accountable for monitoring and achievement of the defined KPI’s. Manages and coaches the team to ensure they achieve the defined targets. Prepares annual Point of Sales plan and is accountable for achievement of the established objectives (assortment, shelf, activation) for operational excellence at point of sales. Defines quantitative and qualitative objectives by brand, supervises and execute monthly control of the annual plans by distributor. Authorize POS budgets, supervise and track on monthly basis. Together with Shopper Marketing Team define incentive criteria for direct reports and supervision of the rest of the team. Supervise and track sell-out per route, and in case of deviations, define corrective actions. Actively participate in the most important negotiations by clients of annual agreements, promotional activities, discounts, etc., with POS impact. Actively participate in meetings with the Sales, Trade Marketing and Marketing meetings for sharing projects, reviewing, and discussing the actions and their implementation, opportunities Ensure appropriate and updated sales and business training programs for his team (sales rep’s and merchandisers). Align them with current strategy and objectives. Qualifications FMCG experience; Regional Manager with more than 5 years of experience managing distributors; Familiar with East Malaysia Retailers and Route to Market; Good knowledge of MS Office; Added advantage if you have experience in East Malaysia Region and Based in Kota Kinabalu or Kuching. Additional Information What’s it like to work at JACOBS DOUWE EGBERTS? At JDE, we are convinced that to grow our company we need to grow our people – through learning, coaching and experiences. We want you to be the best that you can be and encourage you to take ownership for your career. The best coffee and tea served all day in our office – Can you imagine that? Are you ready to make that career shift & grow a great portfolio with us? Click the ‘I'm Interested’ button and we will get in touch with you soon. Thank you for your interest in JDE, please note we will only reach out to successful candidates. JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.