Regional Sales Manager-Heavy Equipment

Job description

About the Company The company is a recognized leader in heavy equipment rental across California. The organization is experiencing strong and sustained growth, and is known for its forward-thinking culture, customer-first approach, and commitment to developing talent across the business. About the Position The company is seeking a Regional Sales Manager to lead and grow a high-performing sales organization across Southern and Central California. This role oversees more than 20 Rental Sales Representatives across 9 locations, from Fresno to Indio. The Regional Sales Manager will set the strategic direction for the territory, elevate sales performance, and drive profitability while delivering an unmatched customer experience. This is a pivotal leadership opportunity for a seasoned rental industry professional ready to shape a region, inspire a winning team, and build on momentum during an exciting growth period. Key Responsibilities: Develop & Execute Strategy: Build and implement impactful sales strategies to expand market share, accelerate growth, and enhance customer satisfaction. Lead & Inspire: Coach, mentor, and motivate a team of 20+ rental sales representatives through performance management, ride-alongs, and structured development programs. Drive Performance: Monitor key sales metrics, champion CRM adoption, enforce accountability, and cultivate a results-driven culture. Cross-Functional Collaboration: Partner closely with marketing, operations, and other divisions to maximize opportunities and deliver cohesive customer value. Market Expertise: Use industry data and analytics to identify trends, guide rental fleet planning, and ensure competitive positioning. Requirements Bachelor’s degree required. 10+ years of experience in the heavy equipment rental industry. Demonstrated success leading high-performing sales teams. Strong knowledge of construction equipment and rental market dynamics. Must reside within commuting distance of the Los Angeles/Inland Empire region . Willingness to travel throughout the territory, including occasional overnight travel (up to 25%). Benefits Competitive base salary starting at $150,000 + quality commission program and corporate bonus potential Profit Sharing Program 401(k) plan Medical, dental, and vision plans Health & dependent care FSA options Employee Assistance Programs & wellness initiatives