Regional Senior CRM Associate

Job description

### **Our Journey** The ShopBack Group is Asia-Pacific's leading shopping and rewards platform, trusted by over 20 million active members across 13 markets, including Germany and the United States. Driven by the vision to make every day more rewarding, ShopBack saves members money and time with more ways to earn and more to do with what they earn, and empowers merchants and brand partners to effectively engage its members. Founded in Singapore in 2014, ShopBack now powers over US$5.5 billion in annual sales and half a million transactions a day for more than 20,000 online and in-store partners. You will be the driving force behind ShopBack’s engagement and retention strategy across Asia-Pacific. You’ll set the vision for how CRM can unlock growth, shape best practices across markets, and influence teams toward delivering personalized, data-driven experiences that keep users coming back. This role calls for a technical CRM expert who can balance **big-picture thinking with executional excellence**, influence stakeholders at all levels, and scale impact across diverse markets. ### What You'll Own - **Define and own the regional CRM strategy**, ensuring alignment with ShopBack’s broader growth and retention goals. - Act as a **trusted advisor to country marketing leads**, guiding them in developing localized lifecycle campaigns that ladder up to regional priorities. - **Establish best practices, playbooks, and governance frameworks** to ensure consistent CRM execution across all markets. - Partner with Product, Data, and Tech teams to **shape CRM tooling, automation, and personalization capabilities** at scale. - Lead regional performance reviews, translating data and insights into actionable recommendations for leadership and local teams. - Champion **innovation and experimentation**, piloting new CRM initiatives and scaling successful models across markets. - Build and nurture strong stakeholder relationships, influencing senior decision-makers across marketing, product, and commercial teams. - **Coach and mentor** junior marketers, elevating CRM expertise and capability across the region. ### Essentials to Succeed - **3–5 years of relevant experience** in CRM, campaign management, or lifecycle marketing, ideally within a **digital, tech, or e-commerce environment**. - Proven track record of **leading CRM initiatives across multiple markets** and delivering measurable impact on user engagement and retention. - Strong **strategic mindset**, with the ability to design data-driven campaigns while remaining hands-on when required. - Proficiency in **CRM platforms and marketing automation tools** (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar). - Advanced **analytical skills**, with experience interpreting data, building reports, and translating insights into actionable strategies. - Excellent **stakeholder management skills**, with the ability to influence, align, and collaborate across local and regional teams. - Highly **organized and detail-oriented**, able to manage multiple priorities and timelines across markets. - A **proactive leader and self-starter**, motivated to take ownership, drive results, and inspire others in a fast-paced environment. - Thrives in **dynamic, high-growth settings**, adapting quickly to change while keeping teams focused on impact. - **AI Competency:** Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.