Remote SEO Strategist - Canada

Job description

***This is a full-time remote position open to candidates across Canada.*** Brafton is looking for an SEO strategist to join our Consulting Department. The ideal candidate has previous agency experience, a passion for digital marketing, excellent problem-solving skills, very strong attention to detail and a ton of curiosity about the ever-changing search landscape. SEO is always evolving. Even more important than being a current expert is being a perennial learner. The right person will be an exceptionally curious individual who is both autodidactic and capable of learning from others. This is a client-facing role that interfaces with many internal stakeholders and produces consistently thoughtful work. To succeed, the SEO strategist must have strong people skills (communicating, problem-solving, building relationships), be exceptionally analytical and technical and also be a very strong writer. This individual needs to make complex search concepts and technical items easy to understand and interesting. ### Responsibilities & Tasks: - Craft competitive and compelling audits, proposals, and reports - Expertly utilize our software tools (like MarketMuse, SEMRush and Hrefs) to: - Assess the health of our clients' websites - Itemize errors and opportunities - Execute against planned scopes relating to site optimization or other technical SEO-specific tasks. - Undertake SEO-specific research or optimization work for projects including but not limited to: UX/Website redesigns, large-scale organic SEO work (including but not limited to keyword research), and backlink-focused projects. - Leverage a strong understanding of Google Analytics - Be a versatile team player who can tackle various projects and collaborate with all teams. - Be a constant student of SEO who is applying his or her learnings to their work and sharing knowledge with internal and client-facing teams. ### Qualifications: - 3-5 years or more of experience contributing to or managing SEO programs, preferably in an agency setting - Evidence of success with previous SEO campaigns for medium to large brands, ideally including e-commerce companies - Strong understanding of cross-channel marketing principles - Compelling written and verbal communication skills, a positive attitude and the ability to thrive in a collaborative and fast-paced environment - Advanced understanding of technical SEO concepts (crawling, indexing, rendering, AMP, site migrations, page speed optimization, core web vitals and more) - Strong project management and organization skills, ability to prioritize and manage multiple projects - Advanced understanding and experienced user of Google Analytics and Google Search Console - Tag Manager and/or Publisher Center is also a plus - Understand recent developments in SEO such as Core Web Vitals, Google Discover, E-A-T, new Rich Results and more - Intermediate to advanced knowledge of HTML, Javascript and CSS as they impact search performance - Strong knowledge and experience using standard and enterprise search tools and platforms ( SEMRush, Sistrix, DeepCrawl, Screaming Frog, SEMRush, GTMetrix, etc.) - The ability to meet scheduled and proposed deadlines. - Comfort with and mastery of (or ability to quickly learn) spreadsheet formats (Google Sheets, Excel). - Comfort and skill with formatting professional presentations and reports in MS PowerPoint and Google Slides.