Research Specialist Customer Experience - German Speaking (m/f/x)

Job description

As a Research Specialist Customer Experience - German Speaking (m/f/x), you will play a key role in uncovering insights that shape our customer experience, product decisions, and business strategies. You will design, execute, and analyze qualitative and quantitative customer experience research to understand customer behaviors, motivations, and pain points, and translate data into clear, actionable recommendations. Working closely with the Customer Experience, Product, Data, and Marketing teams, you’ll connect research findings with operational and behavioral data to build a holistic view of the customer journey and drive measurable improvements in KPIs. Your playing field: Designing and conducting customer experience research projects across qualitative and quantitative methodologies — including surveys, usability tests, and interviews. Acting as a voice of the customer, ensuring their needs, challenges, and feedback are represented in strategic and operational decisions. Analyzing customer feedback and operational data to identify key drivers of satisfaction, loyalty, and engagement. Integrating research insights with FullStory to create a 360° understanding of customer behavior. Developing and presenting clear, data-driven reports and dashboards to stakeholders, highlighting key findings, trends, and actionable recommendations. Collaborating with the Product, CX, and Data teams to prioritize improvements based on customer impact and business outcomes. Partnering with third-party research agencies when needed to ensure high-quality project execution and robust methodologies. Building and maintaining analytical models that link customer sentiment, product usage, and operational performance. Which skills should you bring to the pitch: Research Expertise. Strong command of both qualitative (interviews, focus groups, usability testing) and quantitative (survey design, statistical analysis, segmentation) methods. Technical Skills. Proficient with survey and analytics tools (e.g., Qualtrics, Useberry, FullStory, Excel, Power BI, Domo, or SQL). Experience. 2+ years in customer research, or UX insights — ideally in iGaming, sports betting, e-commerce, or other digital product environments. Education. University degree in Marketing Research, Data Analytics, Psychology, Business, or a related field. Languages. German is mandatory, along with excellent written and spoken proficiency in English. Storytelling. Ability to synthesize complex data into clear narratives and strategic insights for non-technical stakeholders. Collaboration. Strong interpersonal skills, with a proven ability to work cross-functionally and influence decisions. Analytical Modelling. Experience linking research findings with operational and behavioral data; comfortable with data visualization, regression, and trend analysis. This is how we score with you: Fair remuneration. We guarantee secure earnings in a crisis-proof industry. Established international group. We have a solid foundation on which you can grow. Responsibility. You have a responsible position in an exciting and dynamic industry at Germany’s #1 Personal and professional development. We offer you the opportunity to develop and grow to realize your full potential. Team spirit. With us, you will experience a working environment with a familiar working atmosphere and regular company and team events. Corporate Benefits. Get access to over 1,500 exclusive offers from top brands. One team culture. We believe in teamwork and team spirit, but we also value the uniqueness of each and every one of us. Together we are stronger! Think a career at Tipico’s right for you? Apply now and join our winning team! If you have any questions or comments about this role, our TA team is happy to help you! Feel free to reach out to us on our social media channels We look forward to your application! We are Tipico, Germany's leading sports betting provider and one of the most dynamic tech companies in the industry, part of Banijay Gaming - a European champion in sports betting and online gaming. We approach every challenge like a Championship match, with a mission to excite the arena and elevate the betting experience for every customer. Our culture is energetic and ambitious—we play as a team to win high, leave an impact, and commit to excellence. Fueled by our passion for the perfect product, we use the newest tech stack to get better every single day. At Tipico, we believe in owning our game. Are you ready to step onto the pitch, bring your best self, and become a champion? Then show us your game face – because we’re looking for a Research Specialist Customer Experience - German Speaking (m/f/x) to join the team!