Retail, Consumer & Digital Transformation Manager​

Job description

Job Description & Summary Location : Flexible across SEE, with preference for Zagreb, Belgrade, Ljubljana or Sofia ​ Business unit : Consulting ​ Level : Manager ​ ​ Who you’ll work with: ​ You will join PwC’s growing Retail, Consumer & Digital Consulting practice in Southeast Europe. You will work closely with the SEE Retail, Consumer & Digital Practice Lead and collaborate with PwC teams across strategy, technology, data & AI, cybersecurity, workforce transformation, deals and tax. ​ The role is focused on helping Retail and Consumer clients address strategic, commercial, operational and digital transformation challenges, including the practical use of data, AI and new technologies. ​ What you’ll do: ​ Lead business development and go-to-market activities across the SEE region ​ Develop account plans, proposals, client presentations, business cases and statements of work ​ Lead client projects covering corporate and commercial strategy, digital & AI strategy, AI use cases, commercial excellence (4P), customer experience, e-commerce, omnichannel, pricing, promotions, assortment, supply chain and operating-model transformation ​ Lead market, client, digital maturity and performance analyses and translate insights into executive recommendations ​ Lead the identification and prioritisation of strategic, operational, digital, data and Agentic AI opportunities based on business value and feasibility ​ Manage consulting projects and multiple workstreams, ensuring high-quality delivery ​ Lead and facilitate client workshops with business and technology stakeholders ​ Assess how proposed changes affect business processes, roles, capabilities, decision rights and ways of working ​ Conduct stakeholder assessments, change-impact analyses and organisational -readiness reviews ​ Develop practical communication, engagement, training and adoption plans ​ Help clients move from pilots and proof-of-concepts to scaled implementation and business-as-usual operations ​ Build trusted relationships with senior client stakeholders and support account growth ​ Coordinate multidisciplinary teams and PwC specialists across SEE, CEE and the wider PwC network ​ Coach and develop junior team members ​ Drive the development of reusable tools, benchmarks and materials for Retail, Consumer & Digital practice ​ ​ What we expect from you : ​ 5-8+ years of relevant experience in management consulting, strategy, digital transformation, business transformation or a related corporate role ​ Strong experience working with retail, consumer goods, FMCG, e-commerce or related sectors ​ Practical understanding of digital transformation, data, AI, customer experience or technology-enabled business change ​ Strong analytical, problem-solving and communication skills ​ Goal oriented mindset, self-driven approach and a sense of ownership ​ Ability to connect transformation work with measurable business outcomes as a change management effort ​ Ability to structure complex business issues and translate them into clear recommendations ​ Experience in developing implementation plans, governance structures, KPI frameworks or benefits- realisation approaches ​ Proven experience leading proposals, business cases, client presentations and commercial discussions ​ Proven ability to manage projects, lead complex project streams and lead multidisciplinary project teams ​ Experience managing senior client stakeholders and contributing to business development and account growth ​ Professional fluency in English. Croatian or another SEE language is an advantage ​ Willingness to travel across the SEE region when needed ​ ​ What we offer to you : ​ Opportunity to play a leading role in building PwC’s Retail, Consumer & Digital Consulting practice in SEE ​ Lead strategic, operational and (digital) transformation projects with leading regional clients ​ Exposure to PwC’s regional and global network, capabilities and methodologies ​ A leadership role combining business development, client delivery, people development and practice building ​ Strong professional development, learning and career growth opportunities ​ Apply before 15 August 2026 and start your journey at PwC. Your application will be treated with full confidentiality. Only short-listed candidates will be contacted. Privacy Statement