Retail Digital & Social Commerce Manager

Job description

Position Summary Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people. We are looking for a Retail Digital & Social Commerce Manager to drive end‑to‑end digital and social commerce performance by leading platform strategy, creator and affiliate ecosystems, performance marketing, and digital shelf excellence to deliver growth across emerging retail channels. A day in the life…. Social Commerce & Quick Commerce Strategy & Execution Lead strategy and execution on TikTok Shop & Pandamart and other emerging platforms ie: GrabMart Develop affiliate and creator ecosystem (KOLs, Livestream, Content Creators) Drive campaign performance via livestream, short videos, creator partnerships Performance Marketing & Campaign Management Manage on-site media budgets across platform ads (search, display, in-app ads, affiliate marketing) Monitor campaign KPIs and discuss with media agency to implement bid, budget, creative and targeting optimization Digital Shelf Optimization SPOC for digital shelf with internal & external stakeholders Ensure strong digital shelf execution and conduct regular audits to improve DSS scores (Availability, Search, Images, PDP healthcheck) Media & Creative Strategy & Planning Collaborate with marketing & media team with an integrated media plans (full-funnel) that align with brand objectives Collaborate with cross-functional teams, including creative to ensure best in class PDPs (Product Detail Pages) SEO-optimized titles High quality images & videos Clear product description & USPs