About usLove, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world. Why join us?At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!Join us as we redefine what it means to build an enduring global consumer group.About the RoleAs a Senior Store Manager, you will oversee the performance and operations of two key retail locations in Singapore. You will lead and coach a high-performing team of 80–100 staff, driving excellence in customer experience, operational standards, and financial performance. Reporting directly to the Singapore Retail Manager, you will play a critical role in shaping store culture, improving productivity, and delivering business results aligned with Love, Bonito’s vision.Key Responsibilities1. Sales Performance & Customer ExperienceDrive store profitability by developing strategies to increase key metrics such as Average Order Quantity (AOQ), Average Order Value (AOV) and Conversion Rate. Ensure consistent delivery of exceptional customer service across both locations, reflected in high Net Promoter Score (NPS) and Google ratingsMonitor sales performance weekly; analyse KPI reports to identify trends and implement improvement plansFoster a customer-first mindset, ensuring service excellence is embedded through regular coachingBe on top of competitor performance and trends as well as surrounding brands in same mall / vicinity 2. Team Leadership & People DevelopmentLead, coach, and inspire both store teams to achieve KPIs, including sales targets, customer satisfaction, and productivity metricsDevelop a robust training and onboarding plan to ensure high product knowledge and service consistencyExecute effective recruitment and manpower planning to meet store needs, ensuring optimal staffing aligned with footfall patterns Continuously drive team engagement, succession planning, and internal growthMonitor team dynamics and resolve team or customer issues promptly and professionallyMaintain accurate staffing records and report on headcount planning to management3. Operational Excellence & Inventory ManagementEnsure daily store operations run efficiently and in compliance with internal SOPsOversee accurate inventory levels and stock movement across stores; ensure shrinkage and discrepancies are minimizedLead periodic stock takes and cycle counts to maintain inventory integrityMaintain visual merchandising standards in collaboration with the VM team, ensuring compelling displays and timely campaign executionManage retail budgets and expenses, ensuring stores remain within operating cost parameters4. Collaboration & Cross-functional PartnershipFoster a positive work environment and collaborate closely with all other functional team leads, in particular Commercial, Retail Operations, Customer Experience, Marketing and People & CultureCollaborate closely with all relevant cross functional teams (marketing, buying and merchandising, visual merchandising etc) for the execution of campaigns, promotions and community events in your two stores Partner closely with internal and external stakeholders for store renovation projects (if any)RequirementsAt least 7 years of retail experience, preferably in fashion or lifestyle brandsMinimum 5 years managing a team across both front and back of house; experience with multi-store responsibility is highly preferredExtremely customer-centric and genuinely enjoys serving and getting to know customers betterProven ability to lead through influence and inspire high performanceNumerate and tech-savvy with excellent presentation and communication skillsAble to work a schedule that reflects the business levels and needs of the storesThe Senior Store Manager and Retail Area Manager roles are calibrated at an equivalent leadership level; titles reflect scope of responsibility rather than seniority.You Should Have / BeA strong ambassador of Love, Bonito’s culture and valuesPassionate about people and team development, with experience leading large store teamsResults-oriented, with a proven track record of driving sales, service metrics, and profitabilityHighly organized and detail-oriented, with strong judgment and professionalismAn effective communicator and relationship builder with both internal and external stakeholdersA self-starter and problem-solver who thrives in fast-paced, dynamic environmentsProficient in all retail operational areas including rostering, inventory management, VM, cash handling, training, and recruitmentBenefitsFull corporate insurance inclusive of DentalAttractive monthly commissions and discretionary performance bonusFully stocked pantryStaff discountsEmployee-led recognition platform via PraisepalA dynamic, no corporate-BS environment to learn, grow, and really make an impact
About us
Love, Bonito is Southeast Asia’s leading womenswear brand, built with a mission to empower women to find confidence through style. Incorporated in 2010 in Singapore, we’ve since grown from a humble online startup into a multi-channel business with over 20 stores and counting across Asia and a thriving online presence.
For the next decade, we are looking to expand through new categories, markets, wholesale partnerships, and brand acquisitions. We are evolving into a next-generation regional consumer group — one that blends heart with performance, and creativity with technology.
At our core, we’re a team of builders, dreamers, and doers who believe culture is more than words on a wall — it’s how we show up every day. We move fast, stay curious, and take bold bets on ideas and people we believe in. Here, you’ll find a community that challenges you to grow, trusts you to lead, and celebrates you for being you. Together, we’re shaping the future of Asian brands — from right here in Southeast Asia, to the world.
Why join us?
At Love, Bonito, you’ll do more than just a job — you’ll help build a movement. We’re creating an organization that’s lean, bold, and full of heart — where every person has the space to make an impact. Here’s what you can expect:
- Purpose with performance: We’re building a world-class Asian brand that competes globally. We hold ourselves to high standards and operate with purpose, integrity, grit and excellence. Join us if you take customer service excellence seriously and are passionate about creating real impact!
- Growth that’s real: We are known to be incredibly dynamic and fast-paced. You’ll be expected to learn fast, stretch beyond your comfort zone, and work alongside people who challenge and support you in equal measure. Don’t join us if you’re looking for a comfortable, fully structured setup, but do join us if you’re excited to build, shape, and make an impact together!
- Culture at our core: If you’re looking for a no-corporate-BS environment, you’ll fit right in. We lead with empathy, celebrate individuality, and believe that great work comes from trust, not titles. We believe in teamwork and effective collaboration - because when we run together, we go further. If this speaks to your values, come join us and be part of #TeamLB!
Join us as we redefine what it means to build an enduring global consumer group.
About the Role
As a Senior Store Manager, you will oversee the performance and operations of two key retail locations in Singapore. You will lead and coach a high-performing team of 80–100 staff, driving excellence in customer experience, operational standards, and financial performance. Reporting directly to the Singapore Retail Manager, you will play a critical role in shaping store culture, improving productivity, and delivering business results aligned with Love, Bonito’s vision.
Key Responsibilities
1. Sales Performance & Customer Experience
- Drive store profitability by developing strategies to increase key metrics such as Average Order Quantity (AOQ), Average Order Value (AOV) and Conversion Rate.
- Ensure consistent delivery of exceptional customer service across both locations, reflected in high Net Promoter Score (NPS) and Google ratings
- Monitor sales performance weekly; analyse KPI reports to identify trends and implement improvement plans
- Foster a customer-first mindset, ensuring service excellence is embedded through regular coaching
- Be on top of competitor performance and trends as well as surrounding brands in same mall / vicinity
2. Team Leadership & People Development
- Lead, coach, and inspire both store teams to achieve KPIs, including sales targets, customer satisfaction, and productivity metrics
- Develop a robust training and onboarding plan to ensure high product knowledge and service consistency
- Execute effective recruitment and manpower planning to meet store needs, ensuring optimal staffing aligned with footfall patterns
- Continuously drive team engagement, succession planning, and internal growth
- Monitor team dynamics and resolve team or customer issues promptly and professionally
- Maintain accurate staffing records and report on headcount planning to management
3. Operational Excellence & Inventory Management
- Ensure daily store operations run efficiently and in compliance with internal SOPs
- Oversee accurate inventory levels and stock movement across stores; ensure shrinkage and discrepancies are minimized
- Lead periodic stock takes and cycle counts to maintain inventory integrity
- Maintain visual merchandising standards in collaboration with the VM team, ensuring compelling displays and timely campaign execution
- Manage retail budgets and expenses, ensuring stores remain within operating cost parameters
4. Collaboration & Cross-functional Partnership
- Foster a positive work environment and collaborate closely with all other functional team leads, in particular Commercial, Retail Operations, Customer Experience, Marketing and People & Culture
- Collaborate closely with all relevant cross functional teams (marketing, buying and merchandising, visual merchandising etc) for the execution of campaigns, promotions and community events in your two stores
- Partner closely with internal and external stakeholders for store renovation projects (if any)
Requirements
- At least 7 years of retail experience, preferably in fashion or lifestyle brands
- Minimum 5 years managing a team across both front and back of house; experience with multi-store responsibility is highly preferred
- Extremely customer-centric and genuinely enjoys serving and getting to know customers better
- Proven ability to lead through influence and inspire high performance
- Numerate and tech-savvy with excellent presentation and communication skills
- Able to work a schedule that reflects the business levels and needs of the stores
The Senior Store Manager and Retail Area Manager roles are calibrated at an equivalent leadership level; titles reflect scope of responsibility rather than seniority.
You Should Have / Be
- A strong ambassador of Love, Bonito’s culture and values
- Passionate about people and team development, with experience leading large store teams
- Results-oriented, with a proven track record of driving sales, service metrics, and profitability
- Highly organized and detail-oriented, with strong judgment and professionalism
- An effective communicator and relationship builder with both internal and external stakeholders
- A self-starter and problem-solver who thrives in fast-paced, dynamic environments
- Proficient in all retail operational areas including rostering, inventory management, VM, cash handling, training, and recruitment
Benefits
- Full corporate insurance inclusive of Dental
- Attractive monthly commissions and discretionary performance bonus
- Fully stocked pantry
- Staff discounts
- Employee-led recognition platform via Praisepal
- A dynamic, no corporate-BS environment to learn, grow, and really make an impact
There’s no glass ceilings here at Love, Bonito. We’re here to uplift women who are looking to shatter the stereotypical Asian narrative and that includes you. If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you! Love, Bonito is Southeast Asia’s largest direct-to-consumer, omni-channel womenswear brand. Since our founding in 2010, our core purpose is to celebrate and uplift Asian women, with apparels that are Ready-to-live, not just ready-to-wear. Over the past decade, Love, Bonito has grown to over 500 employees strong, with over 80% women representation across the organisation! We are proudly headquartered in Singapore, with an omnichannel presence in international markets including Cambodia, Indonesia, Hong Kong and Malaysia. We are rapidly expanding into the Philippines and the United States and currently ship to over 20 countries.
There’s no glass ceilings here at Love, Bonito. We’re here to uplift women who are looking to shatter the stereotypical Asian narrative and that includes you. If you’re looking for a dynamic, no corporate-BS environment to learn, grow, and really make an impact, we could be the perfect fit for you!
Love, Bonito is Southeast Asia’s largest direct-to-consumer, omni-channel womenswear brand. Since our founding in 2010, our core purpose is to celebrate and uplift Asian women, with apparels that are Ready-to-live, not just ready-to-wear.
Over the past decade, Love, Bonito has grown to over 500 employees strong, with over 80% women representation across the organisation! We are proudly headquartered in Singapore, with an omnichannel presence in international markets including Cambodia, Indonesia, Hong Kong and Malaysia. We are rapidly expanding into the Philippines and the United States and currently ship to over 20 countries.
