Revenue Marketing Strategist

Job description

## Why Choose Bottomline? Are you ready to transform the way businesses pay and get paid? Bottomline is a global leader in business payments and cash management, with over 35 years of experience and moving more than $16 trillion in payments annually. We're looking for passionate individuals to join our team and help drive impactful results for our customers. If you're dedicated to delighting customers and promoting growth and innovation - we want you on our team! #### The Role As a Marketing Strategist, you will help drive growth across our North American business. In this role, you will develop and execute integrated marketing programs that generate pipeline, accelerate revenue, and strengthen market awareness for Paymode, Bottomline's business payments network. We're looking for a strategic, data-driven marketer who embraces emerging technologies, including AI and automation, to improve marketing performance, streamline execution, and enhance customer engagement. You'll partner closely with sales, product, marketing, and leadership teams to build programs that deliver measurable business results. Success in this position will be measured by marketing's contribution to pipeline, revenue, customer engagement, and overall return on investment. #### What You'll Do: **Drive Revenue Growth** - Develop and execute marketing programs that generate qualified pipeline and support revenue growth. - Analyze campaign performance and customer insights to improve conversion rates and marketing effectiveness. - Identify opportunities to increase efficiency and scale through automation and AI-powered solutions. **Lead Marketing Innovation** - Champion the adoption of AI and emerging technologies across marketing initiatives. - Implement tools and workflows that enhance campaign execution, content creation, audience targeting, and performance measurement. - Establish scalable processes that reduce manual effort and improve speed to market. **Optimize Marketing Investments** - Leverage analytics and performance data to guide marketing strategy and budget allocation. - Continuously evaluate channel performance and recommend investment decisions that maximize business impact. #### How You'll Make an Impact: - Develop innovative demand generation and brand awareness programs that support growth objectives for Paymode and Bottomline's broader payments business. - Design and optimize AI-enabled workflows and tools that support: - Campaign planning and execution - Content development and repurposing - Audience segmentation and targeting - Sales enablement - Competitive intelligence - Event marketing - Customer research and voice-of-customer initiatives - Marketing analytics and reporting - Leverage market research, analytics, and technology to identify customer needs, industry trends, buying behaviors, and growth opportunities. - Develop targeted marketing strategies that improve audience engagement and create more personalized customer experiences. - Partner with industry analysts and influencers to strengthen Bottomline's position within the payments, treasury, and financial automation markets. - Promote a culture of experimentation by continuously testing and optimizing messaging, channels, programs, and customer experiences. **If you have the attributes, skills, and experience listed below, we want to hear from you:** - 7+ years of experience in B2B marketing strategy, revenue marketing, demand generation, or marketing analytics. - Experience in financial services, fintech, payments, SaaS, or enterprise technology preferred. - Demonstrated deployment of AI solutions, AI agents, copilots, or marketing automation frameworks that improved productivity, pipeline generation, customer engagement, or revenue outcomes. - Experience building or managing agentic workflows using platforms such as Microsoft Copilot, ChatGPT, Claude, Gemini, HubSpot AI, Salesforce Agentforce, Adobe AI, or similar technologies. - Strong understanding of prompt engineering, AI workflow design, retrieval-augmented generation (RAG), automation platforms, and enterprise AI governance. - Proven ability to develop and execute data-driven marketing strategies that generate revenue efficiently. - Expertise with CRM systems, marketing automation, customer data, analytics, attribution, and segmentation tools. - Strong analytical capabilities with experience using AI to extract insights from large datasets. - Excellent communication, presentation, and executive storytelling skills. We welcome talent at all career stages and are dedicated to understanding and supporting additional needs. We're proud to be an equal opportunity employer, committed to creating an inclusive and open environment for everyone.