ROMBA - Media Marketing & Social Engagement

Role Summary We are seeking creative, strategic, and customer-focused media marketing professionals to help build engaging brand experiences through social media, content, community engagement, and digital communications. These opportunities may span social media marketing, content strategy, community management, digital engagement, brand communications, and audience development. Successful candidates will help create compelling content, foster meaningful audience connections, strengthen brand reputation, and deliver measurable business outcomes across digital and social platforms. Depending on the role level, individuals may contribute to or lead social engagement strategies, content operations, community management programs, and cross-functional marketing initiatives. The ideal candidate combines strong execution skills with strategic thinking, thrives in a fast-paced environment, and enjoys collaborating across multiple teams and stakeholders. Key Responsibilities Social Media Strategy & Planning Develop and execute social media and audience engagement strategies that align with brand and business objectives. Translate marketing, communications, and brand priorities into platform-specific content and engagement programs. Build and maintain editorial calendars that support campaigns, business initiatives, seasonal opportunities, and key moments. Identify audience insights, social trends, and emerging opportunities to inform content strategy and channel growth. Support the development of content roadmaps and social playbooks that drive consistency and performance. Content Development & Publishing Plan, develop, adapt, and optimize content across social and digital platforms. Create platform-native content strategies tailored to various audience segments and channels. Partner with creative, marketing, communications, and agency teams to develop engaging content and storytelling. Maintain consistent brand voice, style, and messaging across all channels. Drive innovation through testing new content formats, creative approaches, and platform capabilities. Community Management & Audience Engagement Build, grow, and nurture engaged online communities. Manage audience interactions and facilitate meaningful conversations with customers, stakeholders, and followers. Support social listening, moderation, response management, and escalation processes. Monitor audience sentiment, identify emerging issues, and provide recommendations to stakeholders. Help develop response guidelines, engagement protocols, and best practices for community management. Digital Reputation & Brand Stewardship Support initiatives that strengthen brand credibility, trust, and reputation across digital channels. Maintain alignment with brand standards, content guidelines, and regulatory requirements when applicable. Assist in managing issues, rapid-response communications, and sensitive audience interactions. Help ensure all content and engagement activities meet governance and compliance standards. Partner with cross-functional teams to maintain consistent and responsible communications. Measurement, Analytics & Optimization Establish and track key performance indicators across social and digital channels. Analyze campaign, content, and engagement performance to identify actionable insights. Maintain dashboards, reporting tools, and performance scorecards. Develop recommendations for optimizing content, audience targeting, engagement strategies, and channel effectiveness. Use testing, learning, and experimentation to continuously improve results. Cross-Functional Collaboration Partner closely with marketing, communications, media, analytics, digital, legal, compliance, and agency teams. Coordinate campaign execution and content delivery across multiple stakeholders. Support integrated marketing initiatives across owned, earned, paid, and shared channels. Build strong relationships with internal and external partners to ensure successful execution. Contribute to strategic planning, project management, and stakeholder communications. Operations & Governance Support end-to-end content and campaign workflows, including planning, review, publishing, optimization, and archiving. Help manage agency relationships, vendor coordination, and external partner deliverables. Ensure efficient operational processes and adherence to established governance models. Assist in maintaining documentation, content standards, and workflow best practices. Manage multiple projects simultaneously while delivering high-quality work on schedule. Leadership Responsibilities (Depending on Level) Lead major social and media marketing initiatives. Influence strategic direction and audience engagement priorities. Mentor, coach, and develop team members. Manage agency partners, budgets, and external resources. Provide recommendations and strategic counsel to senior stakeholders. Foster a collaborative, inclusive, and high-performing team culture. Basic Qualifications Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Business, Digital Media, or a related field, or equivalent experience. Relevant experience in one or more of the following areas: Social media marketing Community management Digital marketing Brand communications Content strategy Corporate communications Audience engagement Media planning or activation Experience developing or executing social media, communications, or content marketing programs. Strong understanding of digital channels and social media platforms. Experience using social listening, publishing, analytics, or community management tools. Excellent written, verbal, and interpersonal communication skills. Strong organizational, project management, and prioritization skills. Ability to work effectively across teams and within matrixed organizations. Analytical mindset with the ability to translate data into actionable recommendations. Preferred Qualifications Experience managing or growing brand communities. Experience supporting integrated marketing campaigns across paid, owned, earned, and shared media. Familiarity with social listening, audience insights, and performance measurement. Experience working with creative agencies, media partners, or external vendors. Experience in regulated industries such as healthcare, financial services, or technology. Knowledge of content governance, review processes, and compliance requirements. Experience with influencer marketing, partnership programs, or creator collaborations. Familiarity with emerging digital trends, AI-enabled marketing tools, and content innovation. Experience managing budgets, resources, or large-scale content operations. Candidate Profile The ideal candidate is: Passionate about social media, digital engagement, and audience behavior. A strong storyteller who can create content that resonates with diverse audiences. Both strategic and execution-oriented. Highly organized and detail-oriented. Creative, curious, and eager to test new ideas. Data-driven and comfortable making decisions based on insights. Collaborative and effective in cross-functional environments. Adaptable and comfortable managing multiple priorities. Committed to building positive audience experiences and strong brand relationships. Flexible Leveling Language Positions may be available across multiple career levels, from individual contributors to people leaders. Responsibilities, leadership expectations, team management requirements, and scope of influence will vary based on the specific role and candidate experience. Candidates with backgrounds in social media marketing, community management, content marketing, brand communications, digital engagement, corporate communications, or audience strategy are encouraged to apply. Relocation assistance may be available based on business needs and/or eligibility. Candidates must be authorized to be employed in the U.S. by any employer. U.S. work visa sponsorship (such as TN, O-1, H-1B, etc.) is not available for this role now or in the future. Sunshine Act Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative. EEO & Employment Eligibility Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States. Pfizer endeavors to make accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email . This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned. To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers . Marketing and Market Research