RYOBI General Manager - Asia

Job description

Job Description: General Manager – Asia, RYOBI Location: Hong Kong or Ho Chi Minh City Role Summary Reporting to the Group President, the General Manager – Asia, RYOBI is a senior leader responsible for driving the full P&L performance, strategic growth, and market expansion of the RYOBI brand across Asia . This role will lead the development and execution of a comprehensive regional business strategy, including product, marketing, distribution, and commercial execution. As a key member of the global leadership team, this individual will own the end-to-end business across Asia, ensuring alignment with global brand strategy while tailoring approaches to local market dynamics. The General Manager will build, lead, and scale a high-performing cross-functional organization, including Product Management, Marketing, Sales, and Commercial Operations, to accelerate growth and strengthen RYOBI’s market position across key Asian markets. Essential Responsibilities Strategic Leadership & Business Ownership Own full P&L responsibility for the RYOBI business across Asia, including revenue growth, gross margin, cost structure, and profitability. Develop and execute a 3–5 year regional growth strategy, including market expansion, channel development, and portfolio optimization. Drive annual operating plans, including sales, margin, pricing, and mix targets, with clear accountability for results. Identify and pursue new market entry opportunities, partnerships, and distribution strategies across Asia. Act as the primary regional leader, representing the Asia business with executive leadership. Innovation & Product Strategy Lead the development of regional product and innovation strategies aligned with global RYOBI direction and tailored to Asian consumer and professional needs. Partner with global product development teams to shape and execute innovation pipelines. Ensure product portfolios address local market requirements, competitive positioning, and price architecture. Drive disciplined portfolio management, including lifecycle planning, cost optimization, and SKU rationalization. Market Intelligence & Commercial Excellence Establish a deep understanding of Asian customers, end users, and channel partners, translating insights into actionable strategies. Monitor competitive landscape, emerging technologies, and category trends to inform decision-making. Lead regional go-to-market strategies, including channel mix (retail, e-commerce, distribution), pricing, and promotion. Drive data-informed decision making, including business cases, ROI analysis, and performance tracking. Cross-Functional Leadership Lead and align cross-functional teams across Sales, Product, Marketing, Supply Chain, Finance, and Operations. Ensure strong coordination between regional and global teams to drive execution excellence. Oversee sales and distribution strategy, ensuring strong retail and channel partnerships across Asia. Drive operational efficiency, including demand planning, inventory management, and cost control. Organization Building & Talent Development Build, lead, and develop a high-performing regional leadership team. Establish clear organizational structure, roles, and succession plans to support future growth. Foster a culture of accountability, collaboration, and high performance. Serve as a change agent, embedding processes, discipline, and behaviors required to scale the business. Mentor and develop leaders to expand capability across markets and functions. Qualifications / Requirements 12+ years of progressive experience in general management, product leadership, or commercial leadership within consumer goods, power tools, or adjacent industries. Proven success with full P&L ownership in a regional or multi-country leadership role. Demonstrated ability to develop and execute growth strategies across diverse Asian markets. Strong background in product strategy, innovation, and go-to-market execution. Track record of building and leading high-performing, cross-functional teams. Deep understanding of distribution channels in Asia (retail, e-commerce, and/or professional channels). Highly strategic, analytical, and results-oriented with strong business acumen. Ability to operate effectively in a fast-paced, high-growth, dynamic environment. Excellent communication and executive presence, with experience engaging senior leadership. Strong leadership capabilities with the ability to influence across global and regional teams. Willingness to travel extensively across Asia as needed.