Our team at Blackline Safety is growing! As a people-driven technology company, with a mission to make sure every worker returns home safely, we drive innovation, practice resiliency, demonstrate leadership, go the extra mile for our customers, and empower our people to be their best. As a Sales Development Representative (SDR) at Blackline Safety, you will play a pivotal role in generating and qualifying new business opportunities across North America. You will be the first point of contact for prospective customers, working to understand their needs and introduce them to our solutions. Your goal is to build strong relationships, identify qualified sales opportunities, and connect prospects with the appropriate Regional Sales Manager in their territory, setting the stage for successful long-term partnerships. Key ResponsibilitiesProactively identify and research potential customers through outbound prospecting, social media, industry research, networking events, and other lead generation channels. Generate new business opportunities through high-volume outbound phone calls, emails, LinkedIn, and other digital engagement strategies. Qualify inbound and outbound leads by understanding operational challenges, safety requirements, and buying processes. Schedule discovery calls, product demonstrations, and introductory meetings for Regional Sales Managers and Sales Specialists. Develop a strong understanding of Blackline Safety's connected safety solutions, including lone worker technologies, gas detection, cloud software, and managed services. Maintain knowledge of industry trends, safety regulations, and the competitive landscape to effectively position Blackline's solutions. Accurately document customer interactions, opportunities, and pipeline activity within HubSpot CRM. Meet or exceed individual activity, pipeline generation, and qualified opportunity targets. Engage with prospects to understand their business needs and qualify leads based on predefined criteria. Schedule meetings or demos between leads/prospects and the sales team to further discuss how our solutions can address their needs. Track and report key performance metrics including activity levels, pipeline generation, conversion rates, and opportunity quality. Collaborate closely with Sales, Marketing, Customer Success, and Channel Partners to maximize lead conversion and improve sales processes. Provide regular updates on lead generation activities and progress to management. Represent Blackline Safety at industry conferences, trade shows, and customer events as required. About YouMinimum 1 year of experience in sales, business development, or lead generation. Experience in the safety or gas detection industry is considered an asset.Excellent verbal and written communication skills with the ability to confidently engage decision-makers across multiple industries. Experience using CRM platforms (HubSpot preferred), Microsoft 365, LinkedIn Sales Navigator, ZoomInfo, or similar sales intelligence tools. Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment. Self-motivated, coachable, and results-oriented with a growth mindset. Strong analytical and problem-solving skills, with the ability to leverage AI tools and technology to improve productivity and sales effectiveness. Comfortable making a high volume of outbound calls and engaging prospects through multiple communication channels. Ability to work independently in a remote environment while collaborating effectively with a distributed sales team. Bachelor's degree in business, Marketing, or a related field, or an equivalent combination of education and experience. Fluent in English. Additional languages are considered an asset. Total Rewards At Blackline Safety, we offer more than just a job—we offer a career with purpose. Our Total Rewards offerings are designed to support the diverse needs of our global workforce and vary based on employment type and location. They may include: Competitive base salary and annual compensation review Comprehensive health and dental benefits* Mental health and wellness support Flexible work arrangements and hybrid work model for eligible positions Paid vacation, personal and sick days* Professional development opportunities Education funding A collaborative, inclusive, and mission-driven culture Exclusive access to perks and discounts A flexible ‘Dress for Your Day’ environment *Eligibility and coverage vary by employment type and region. Diversity, Equity & Inclusion Blackline Safety is powered by the diversity of our talented employees. We are an equal opportunity employer. We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, or sexual orientation. We enthusiastically encourage all individuals to apply for positions that fit their passions.If you require accommodation during the recruitment process, please contact us at careers@blacklinesafety.com. We are committed to ensuring an accessible and equitable experience for all candidates. Join Us If you’re passionate about technology, safety, and making a difference, we’d love to hear from you. Apply today and help us build a safer, more connected world. Unauthorized Recruitment Communication Alert We are aware of the instances in which individuals are receiving fraudulent job offers or interview requests that are fraudulently alleged to be from Blackline Safety. Blackline Safety does not request payment or personal financial information at any stage of the recruitment process.Please exercise caution, and do not respond to emails or other communications that are not from a Blackline Safety email address.
Our team at Blackline Safety is growing! As a people-driven technology company, with a mission to make sure every worker returns home safely, we drive innovation, practice resiliency, demonstrate leadership, go the extra mile for our customers, and empower our people to be their best.
As a Sales Development Representative (SDR) at Blackline Safety, you will play a pivotal role in generating and qualifying new business opportunities across North America. You will be the first point of contact for prospective customers, working to understand their needs and introduce them to our solutions.
Your goal is to build strong relationships, identify qualified sales opportunities, and connect prospects with the appropriate Regional Sales Manager in their territory, setting the stage for successful long-term partnerships.
Key Responsibilities
- Proactively identify and research potential customers through outbound prospecting, social media, industry research, networking events, and other lead generation channels.
- Generate new business opportunities through high-volume outbound phone calls, emails, LinkedIn, and other digital engagement strategies.
- Qualify inbound and outbound leads by understanding operational challenges, safety requirements, and buying processes.
- Schedule discovery calls, product demonstrations, and introductory meetings for Regional Sales Managers and Sales Specialists.
- Develop a strong understanding of Blackline Safety's connected safety solutions, including lone worker technologies, gas detection, cloud software, and managed services.
- Maintain knowledge of industry trends, safety regulations, and the competitive landscape to effectively position Blackline's solutions.
- Accurately document customer interactions, opportunities, and pipeline activity within HubSpot CRM.
- Meet or exceed individual activity, pipeline generation, and qualified opportunity targets.
- Engage with prospects to understand their business needs and qualify leads based on predefined criteria.
- Schedule meetings or demos between leads/prospects and the sales team to further discuss how our solutions can address their needs.
- Track and report key performance metrics including activity levels, pipeline generation, conversion rates, and opportunity quality.
- Collaborate closely with Sales, Marketing, Customer Success, and Channel Partners to maximize lead conversion and improve sales processes.
- Provide regular updates on lead generation activities and progress to management.
- Represent Blackline Safety at industry conferences, trade shows, and customer events as required.
About You
- Minimum 1 year of experience in sales, business development, or lead generation. Experience in the safety or gas detection industry is considered an asset.
- Excellent verbal and written communication skills with the ability to confidently engage decision-makers across multiple industries.
- Experience using CRM platforms (HubSpot preferred), Microsoft 365, LinkedIn Sales Navigator, ZoomInfo, or similar sales intelligence tools.
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
- Self-motivated, coachable, and results-oriented with a growth mindset.
- Strong analytical and problem-solving skills, with the ability to leverage AI tools and technology to improve productivity and sales effectiveness.
- Comfortable making a high volume of outbound calls and engaging prospects through multiple communication channels.
- Ability to work independently in a remote environment while collaborating effectively with a distributed sales team.
- Bachelor's degree in business, Marketing, or a related field, or an equivalent combination of education and experience.
- Fluent in English. Additional languages are considered an asset.
Total Rewards
At Blackline Safety, we offer more than just a job—we offer a career with purpose. Our Total Rewards offerings are designed to support the diverse needs of our global workforce and vary based on employment type and location. They may include:
- Competitive base salary and annual compensation review
- Comprehensive health and dental benefits*
- Mental health and wellness support
- Flexible work arrangements and hybrid work model for eligible positions
- Paid vacation, personal and sick days*
- Professional development opportunities
- Education funding
- A collaborative, inclusive, and mission-driven culture
- Exclusive access to perks and discounts
- A flexible ‘Dress for Your Day’ environment
*Eligibility and coverage vary by employment type and region.
Diversity, Equity & Inclusion
Blackline Safety is powered by the diversity of our talented employees. We are an equal opportunity employer. We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, or sexual orientation. We enthusiastically encourage all individuals to apply for positions that fit their passions.
If you require accommodation during the recruitment process, please contact us at careers@blacklinesafety.com. We are committed to ensuring an accessible and equitable experience for all candidates.
Join Us
If you’re passionate about technology, safety, and making a difference, we’d love to hear from you. Apply today and help us build a safer, more connected world.
Unauthorized Recruitment Communication Alert
We are aware of the instances in which individuals are receiving fraudulent job offers or interview requests that are fraudulently alleged to be from Blackline Safety.
Blackline Safety does not request payment or personal financial information at any stage of the recruitment process.
Please exercise caution, and do not respond to emails or other communications that are not from a Blackline Safety email address.
Blackline Safety is a world leader in the development and manufacturing of wirelessly connected safety products. We offer the broadest and most complete portfolio available in the industry. Our products are designed to save lives and we monitor personnel working alone in populated areas, complex indoor facilities, and the remote reaches of our planet. Blackline’s products are used to keep people safe in the event of falls, missed check-ins, man-downs and exposure to explosive or toxic gas. Our design, development, sales, marketing, support, and production are all performed in-house at our headquarters in Calgary, AB. Blackline Safety is a publicly-traded company (TSX: BLN).
Blackline Safety is a world leader in the development and manufacturing of wirelessly connected safety products. We offer the broadest and most complete portfolio available in the industry. Our products are designed to save lives and we monitor personnel working alone in populated areas, complex indoor facilities, and the remote reaches of our planet. Blackline’s products are used to keep people safe in the event of falls, missed check-ins, man-downs and exposure to explosive or toxic gas. Our design, development, sales, marketing, support, and production are all performed in-house at our headquarters in Calgary, AB. Blackline Safety is a publicly-traded company (TSX: BLN).
