Sales Development Representative

Job description

About us Optiply is the AI-first leader in supply chain optimization. Trusted by over 500 customers across the e-commerce and retail sectors, we provide autonomous supply chain agents that automate the entire procurement cycle. By managing everything from demand forecasting to execution, we consistently deliver 32% less inventory and an 80% reduction in manual workload. We are shifting the paradigm: moving buyers from operational burnout to strategic leadership. At Optiply, we don't just optimize processes; we unlock cash flow for CFOs and empower procurement teams to focus on what truly drives business value. Job Description You are the first chapter of a transformation story. You will be the initial point of contact for e-commerce and retail leaders who are still running their supply chains on gut feeling and spreadsheets. Your job is to make them curious about what an AI-powered future looks like. You will work at the front line of our commercial engine, combining smart outreach, data-driven targeting, and AI-assisted prospecting to fill the pipeline with high-quality opportunities for our Account Executive team. This is what you'll be doing The AI-Powered Prospector Intelligent Outreach: Go beyond cold calling — use AI tools, LinkedIn Sales Navigator, and data signals to identify and prioritise prospects who are most likely to benefit from supply chain automation. Pipeline Generation: Build and execute targeted, personalised multi-channel sequences (email, LinkedIn, phone) that speak to the real pain points of buyers, planners, and CFOs. A/B Testing & Iteration: Treat every outreach campaign as an experiment. Test messaging, timing, and channels — then use the data to sharpen your approach. The Qualifier Qualifying Inbound Leads: Ensure every prospect entering the pipeline is a genuine fit — right industry, right pain, right moment. Discovery Conversations: Go beyond surface-level qualification. Uncover the operational and financial impact of their current supply chain challenges to set our AEs up for high-value conversations. The Intelligence Engine Market & Competitor Research: Stay sharp on industry trends, competitor moves, and new market opportunities — and feed those insights back into our commercial strategy. CRM Discipline: Keep our systems clean, accurate, and actionable. Data integrity is not a chore — it’s how we scale. Relationship Building: Plant seeds for long-term relationships, even with prospects who aren’t ready today. The best pipeline is the one built on trust. This is who we’re looking for The Hunter Mindset You thrive on making the first connection and turning a “not interested” into a “tell me more.” At least 2 years of experience in a sales or outreach role, preferably in SaaS, tech, or B2B environments. A natural communicator with a talent for engaging prospects across channels and adapting your style to the audience. The AI & Data Mindset You are comfortable using AI tools to enhance your prospecting — whether that’s writing sharper messages, scoring leads, or automating repetitive tasks. Analytical and detail-oriented: you look at outreach data and see opportunities to improve, not just numbers on a dashboard. Self-motivated and creative — you don’t wait for a perfect playbook; you help write it. The Cultural Fit Energised by a fast-paced, high-growth environment where your impact is visible and your performance is rewarded. Fluent in Dutch and English (mandatory). This it what we offer Good salary with a nice bonus structure; Free lunch at the office; Training opportunities; Hybrid work; Flexible Schedule; Proactive Career Management; Up to 1 month "work from anywhere" Bike Plan; Annual gathering; Thematic days (Dinner/Karts/Boat trip etc); Friday Drink; An awesome team so you always come home with a smile. This Job Description made your day? Send your CV in English and let's talk!