Sales Development Representative

Job description

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk. At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future. AI Fearlessly. TrendAI™ | AI Security | Growth Pathway Role Position Overview We are looking for a motivated Sales Development Representative to help build high-quality pipeline across enterprise and mid-market accounts in the ANZ region. This is an initial contract role with strong growth potential. For SDRs who demonstrate performance, ownership, learning agility, and strong collaboration with the sales organization, this role can become a pathway toward longer-term opportunities, including transition into a permanent seller role. This is not a traditional appointment-setting role. As an SDR at TrendAI™, you will be a frontline market builder, digital seller, and source of customer intelligence. You will help identify business priorities, uncover buying signals, engage target accounts with relevant insight, and bring market feedback back into the business. You will work closely with Account Managers, Sales Engineers, Marketing, and Channel teams to create meaningful customer conversations, qualify opportunities, and contribute to measurable business growth. Why This Role Matters AI is changing how organizations innovate, operate, and manage risk. As businesses move faster with AI, they need trusted security partners who can help them see risk clearly and act with confidence. The SDR role is often the first human connection a customer has with TrendAI™. That makes this role critical. You will not simply open doors. You will help shape the first impression, uncover real customer needs, and turn market signals into qualified business opportunities. For someone with the right attitude, this is a powerful place to learn cybersecurity, sharpen enterprise selling skills, and build a career in one of the most important technology markets of our time. Role Mission Your mission is to help TrendAI™ build a smarter, stronger, and more customer-informed pipeline engine across ANZ. You will combine research, digital selling, structured discovery, and disciplined follow-through to turn customer signals into meaningful sales conversations. You will help the business understand what customers care about, where urgency exists, what objections are emerging, and how TrendAI™ can communicate its value more effectively. Key Responsibilities 1. Create High-Quality Pipeline Identify and engage priority enterprise and mid-market accounts across ANZ. Execute targeted outbound engagement through email, phone, LinkedIn, and digital channels. Prioritize accounts based on business relevance, intent signals, industry trends, campaign engagement, and sales priorities. Book qualified first meetings with Account Managers and Sales Engineers, supported by clear context, customer pain points, and recommended next steps. Focus on quality, relevance, and progression — not just activity volume. 2. Become a Research-Led Digital Seller Research target accounts, industries, personas, business initiatives, and market triggers. Use cybersecurity trends, AI adoption themes, customer stories, and business challenges to create relevant outreach. Craft personalized emails, LinkedIn messages, and call narratives that connect TrendAI™ value to customer priorities. Develop the ability to identify market signals, understand influencing factors, and turn insight into meaningful customer engagement. 3. Run Strong Discovery and Qualification Conduct structured discovery to understand customer challenges, strategic initiatives, security priorities, decision drivers, and success criteria. Qualify opportunities based on business pain, urgency, fit, stakeholder relevance, and next-step clarity. Go beyond surface-level interest by helping uncover why a conversation matters and what business outcome the customer is trying to achieve. Where appropriate, deliver introductory conversations or presentations that clearly position TrendAI™ and its relevance to the customer. 4. Work as Part of the GTM Team Collaborate closely with Account Managers and Sales Engineers to align account strategy, messaging angles, meeting objectives, and follow-up actions. Maintain high-quality CRM documentation, including account insights, stakeholder details, discovery notes, objections, competitor mentions, and next steps. Share field intelligence with Marketing to improve campaigns, messaging, content, and persona targeting. Contribute customer and competitor insights that help Sales, Marketing, Product, and leadership better understand market reality. 5. Bring the Right Attitude We are looking for someone who is hungry to learn, willing to be coached, and motivated by progress. You do not need to know everything on day one. But you do need to bring curiosity, discipline, resilience, and the desire to become better every week. The most successful SDRs in this role will be those who take ownership, ask good questions, act on feedback, and consistently look for ways to improve. What Success Looks Like Success in this role is measured not only by meetings booked, but by the quality of pipeline created and the insight brought back into the business. Key indicators of success include: High-quality qualified meetings with clear customer context and next steps. Strong conversion from conversation to opportunity. Consistent engagement with priority accounts and target personas. Accurate and useful CRM documentation. Actionable customer, market, and competitor insights shared with Sales and Marketing. Strong collaboration with Account Managers, Sales Engineers, Marketing, and Channel teams. Growth in selling confidence, cybersecurity understanding, and commercial judgment. Clear demonstration of readiness for expanded responsibilities and potential longer-term seller opportunities. What You’ll Bring 1–3 years of experience in SDR, BDR, inside sales, demand generation, or enterprise technology sales. Experience in cybersecurity, SaaS, cloud, AI, or enterprise technology is preferred, but not essential for someone with strong learning agility. Strong communication skills and the confidence to engage both business and technical stakeholders. Curiosity about customers, markets, technology, and business challenges. Ability to research accounts, identify relevant triggers, and create personalized outreach. Experience using LinkedIn Sales Navigator, CRM, and sales engagement tools is an advantage. Strong time management, organization, and follow-through. Resilience, coachability, and a positive growth mindset. A collaborative working style and willingness to partner across Sales, Sales Engineering, Marketing, Channel, and Product teams. Ideal Profile You are ambitious, curious, and ready to build a career in enterprise technology sales. You are not just looking for a job. You are looking for a place where you can learn, prove yourself, and grow. You care about doing meaningful work, creating real customer conversations, and becoming commercially stronger over time. You are comfortable with outreach, feedback, targets, and continuous improvement. You want to be part of a team where performance matters, but so do attitude, integrity, collaboration, and learning. If you bring the right mindset and consistently deliver, this role can become a meaningful step toward a longer-term sales career with TrendAI™. Diversity, Equity, and Inclusion We embrace diversity, equity, and inclusion. We believe our people are our greatest asset, and we understand the importance of bringing diverse perspectives, approaches, and experiences to our team. We are committed to building and supporting an inclusive workforce that reflects our global business and encourages people from all backgrounds to apply. We are proud to be recognized as a Great Place to Work®, a testament to our commitment to fostering a positive, inclusive, and empowering workplace culture. We embrace change, empower people, and encourage innovation. Join Trend Micro and thrive with us. #LI-AD1 We embrace change, empower people, and encourage innovation. Join Trend Micro and Thrive with us.