Sales Director, ITS, Europe

Job description

**Who is Seyond?** Seyond™ is a global leader in high fidelity LiDAR solutions, powering the future of mobility across ADAS, ITS, Robotics, Stationary and Off-Road industries. Seyond delivers a dynamic portfolio of robust, high resolution LiDAR sensors, perception software, and the Seyond ITS Management Platform (SIMPL). Founded in Silicon Valley with a global footprint, Seyond is dedicated to the highest quality engineering and manufacturing, and unwavering commitment to our customers. **About Seyond ITS** Drawing on deep expertise in precision sensing and edge intelligence, Seyond offers a robust portfolio of LiDAR sensors, perception software, and transportation analytics solutions designed to improve roadway safety, traffic operations, and multimodal mobility. This portfolio includes the SIMPL™ ITS Management Platform, Seyond’s LiDAR-based detection solution for smart intersections and highways. SIMPL operates as a distinct business unit with dedicated pricing and go-to-market authority across two verticals: urban intersection management and interurban highway, tunnel, and tolling detection. **Sales Director, ITS, Europe** **Location:** Remote, Europe **Team:** Seyond ITS — SIMPL, our LiDAR-based smart intersection and highway detection platform **Employment type:** Full-time ## **About Seyond SIMPL** SIMPL is scaling its international footprint across Europe, APAC, and emerging markets, and is building out dedicated regional sales leadership to match the growth already underway in the Americas. ## **The Role** We are looking for a Sales Director, ITS, Europe to build and lead SIMPL’s sales function across Europe — a role modeled on the regional sales leadership Seyond has already established in the Americas. You will sit above SIMPL’s country-level sales representatives across Europe, giving the region a single accountable sales leader for the first time. This is a player-coach role. We need someone who has personally carried and exceeded a sales quota — not a candidate whose background is purely sales operations or account management — and who can also recruit, coach, and manage a small, distributed team of regional reps as the European organization scales. ## **What You'll Do** - Build and lead SIMPL’s European sales organization, recruiting, onboarding, and coaching country and regional sales representatives. - Personally own and close strategic opportunities while the regional team is being built out, transitioning toward a team-quota model as the organization scales. - Develop and execute go-to-market strategy across both SIMPL verticals: urban intersection management and inter-urban highway/tunnel/tolling detection. - Manage and grow relationships with European distributors, system integrators, and OEM partners, alongside direct engagement with end-user agencies and pilot customers. - Own the European sales pipeline and forecast in HubSpot, maintaining accurate deal ownership, stage progression, and close-date discipline. - Represent SIMPL at European trade shows, industry events, and customer meetings. - Partner with SIMPL’s European engineering team on technical qualification and solution scoping for major opportunities. - Collaborate with the Head of Global ITS Business and BU leadership on regional pricing, deal structuring, and strategic account planning. - Establish clear rep-level KPIs that balance new-business generation with existing-account growth, supported by weekly activity tracking. ## **What We're Looking For** - 8+ years of B2B sales experience, ideally in ITS, smart infrastructure, industrial IoT/sensors, or another technical, tender-driven market. - A proven personal quota-carrying track record as an individual contributor — a genuine “hunter,” not primarily an account manager or sales-ops leader. - Experience building or leading a distributed regional sales team, ideally spanning multiple European countries. - Comfort managing both channel relationships (distributors, OEMs, system integrators) and direct end-user/agency sales cycles. - Experience navigating public-sector or government tender processes is a strong plus. - Fluent English required; German or another major European language is a plus. - Willingness to travel extensively across Europe. ## **Nice to Have** - An existing network in European traffic management, tolling, or highway agencies. - Experience selling LiDAR, radar, or other sensor-based detection technologies. - Familiarity with HubSpot or a comparable CRM. ## **Compensation** *Competitive base and incentive package, benchmarked to Director-level sales leadership roles in the European technology/industrial sector. Final compensation band to be confirmed following market benchmarking.*